{"id":12153,"date":"2024-12-12T16:37:51","date_gmt":"2024-12-12T15:37:51","guid":{"rendered":"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/?p=12153"},"modified":"2024-12-12T16:41:37","modified_gmt":"2024-12-12T15:41:37","slug":"codigo-ean-13","status":"publish","type":"post","link":"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13","title":{"rendered":"C\u00f3digo EAN 13, la simbolog\u00eda internacional de identificaci\u00f3n de productos"},"content":{"rendered":"<p>El <strong>sistema EAN es c\u00f3digo de barras formado<\/strong> por <strong>13 d\u00edgitos empleado a nivel internacional para identificar un producto espec\u00edfico<\/strong>, facilitando de esta forma la gesti\u00f3n de inventarios, el seguimiento de mercanc\u00edas, el control aduanero y las operaciones de compraventa. Se utiliza en el \u00e1mbito del <a href=\"https:\/\/www.inesem.es\/salidas-profesionales\/comercio\">comercio<\/a> y la log\u00edstica a nivel internacional.<\/p>\n<p>Este c\u00f3digo de barras se ha convertido en un <strong>elemento imprescindible para las cadenas de suministro<\/strong>, permitiendo la interoperabilidad entre diferentes sistemas y pa\u00edses.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#%C2%BFEn_que_consiste_el_codigo_EAN_13\" title=\"\u00bfEn qu\u00e9 consiste el c\u00f3digo EAN 13?\">\u00bfEn qu\u00e9 consiste el c\u00f3digo EAN 13?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#%C2%BFDonde_puede_usarse_el_EAN_13\" title=\"\u00bfD\u00f3nde puede usarse el EAN 13?\">\u00bfD\u00f3nde puede usarse el EAN 13?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#%C2%BFComo_es_la_estructura_del_EAN_13\" title=\"\u00bfC\u00f3mo es la estructura del EAN 13?\">\u00bfC\u00f3mo es la estructura del EAN 13?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#Prefijo_del_pais\" title=\"Prefijo del pa\u00eds\">Prefijo del pa\u00eds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#Codigo_de_la_empresa\" title=\"C\u00f3digo de la empresa\">C\u00f3digo de la empresa<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#Codigo_del_producto\" title=\"C\u00f3digo del producto\">C\u00f3digo del producto<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#Digito_de_control\" title=\"D\u00edgito de control\">D\u00edgito de control<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#%C2%BFComo_utilizar_la_simbologia_codigo_EAN_13\" title=\"\u00bfC\u00f3mo utilizar la simbolog\u00eda c\u00f3digo EAN 13?\">\u00bfC\u00f3mo utilizar la simbolog\u00eda c\u00f3digo EAN 13?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#1o_Paso_Calcular_el_codigo_unico\" title=\"1\u00ba Paso: Calcular el c\u00f3digo \u00fanico.\">1\u00ba Paso: Calcular el c\u00f3digo \u00fanico.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#2o_Paso_Crear_el_codigo_de_barras\" title=\"2\u00ba Paso Crear el c\u00f3digo de barras.\">2\u00ba Paso Crear el c\u00f3digo de barras.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#3o_Paso_Impresion_y_etiquetado\" title=\"3\u00ba Paso: Impresi\u00f3n y etiquetado.\">3\u00ba Paso: Impresi\u00f3n y etiquetado.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/codigo-ean-13\/#4o_Paso_Validacion_del_codigo\" title=\"4\u00ba Paso: Validaci\u00f3n del c\u00f3digo.\">4\u00ba Paso: Validaci\u00f3n del c\u00f3digo.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFEn_que_consiste_el_codigo_EAN_13\"><\/span><strong>\u00bfEn qu\u00e9 consiste el c\u00f3digo EAN 13?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El <strong>EAN 13<\/strong>, tambi\u00e9n conocido por sus siglas en ingl\u00e9s como \u201c<strong><em>European Article Number<\/em><\/strong>\u201d, es un c\u00f3digo de barras lineal que contiene un n\u00famero \u00fanico de 13 d\u00edgitos.<\/p>\n<p>Como ya hemos mencionado anteriormente, este c\u00f3digo se utiliza principalmente para identificar productos. Su dise\u00f1o permite que los esc\u00e1neres \u00f3pticos lean el c\u00f3digo r\u00e1pidamente, identificando el producto dentro del envoltorio que lo protege.<\/p>\n<p>De esta forma,<strong> la empresa puede simplificar las operaciones de identificaci\u00f3n y almacenamiento de productos.<\/strong><\/p>\n<p>EAN 13 es parte del <strong>sistema GS1<\/strong>, una organizaci\u00f3n internacional que establece est\u00e1ndares globales para la identificaci\u00f3n y la trazabilidad de productos.<\/p>\n<p>Gracias a su adopci\u00f3n masiva (se utiliza en m\u00e1s de 105 pa\u00edses), es posible asignar un identificador \u00fanico a cada producto, eliminando duplicidades y reduciendo errores en la identificaci\u00f3n y gesti\u00f3n de mercanc\u00edas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFDonde_puede_usarse_el_EAN_13\"><\/span><strong>\u00bfD\u00f3nde puede usarse el EAN 13?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El c\u00f3digo EAN 13 es utilizado por todo tipo de empresas, ya que es de gran utilidad en los siguientes sectores econ\u00f3micos:<\/p>\n<ul>\n<li><strong>Comercio<\/strong>: Es com\u00fanmente utilizado para escanear productos en cajas registradoras, facilitando la facturaci\u00f3n y el seguimiento de ventas.<\/li>\n<li><strong>Almacenamiento y log\u00edstica<\/strong>: Los c\u00f3digos EAN permiten identificar y rastrear productos a lo largo de las cadenas de suministro, mejorando la eficiencia en la <a href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/que-es-la-gestion-de-almacenes\/\">gesti\u00f3n de inventarios<\/a>.<\/li>\n<li><strong>E-commerce<\/strong>: En el comercio electr\u00f3nico, los EAN son esenciales para catalogar productos y garantizar la coherencia entre diferentes plataformas.<\/li>\n<li><strong>Fabricaci\u00f3n<\/strong>: En las l\u00edneas de producci\u00f3n, se utilizan para etiquetar y rastrear materiales y productos terminados.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_es_la_estructura_del_EAN_13\"><\/span><strong>\u00bfC\u00f3mo es la estructura del EAN 13?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El c\u00f3digo EAN 13 consta de 13 d\u00edgitos que se dividen en <strong>4 bloques<\/strong> donde cada uno cumple una funci\u00f3n determinada en la identificaci\u00f3n del producto:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prefijo_del_pais\"><\/span><strong>Prefijo del pa\u00eds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es representado por los 3 primeros d\u00edgitos e indica el pa\u00eds o regi\u00f3n originaria de la empresa vendedora.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Codigo_de_la_empresa\"><\/span><strong>C\u00f3digo de la empresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es representado por los siguientes 4 o 5 d\u00edgitos y se utiliza para identificar a la empresa que produce o distribuye el producto. Este c\u00f3digo es otorgado a la empresa por la <a href=\"https:\/\/www.aecoc.es\/\">\u201c<em>Asociaci\u00f3n de Fabricantes y Distribuidores<\/em>\u201d (AECOC)<\/a>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Codigo_del_producto\"><\/span><strong>C\u00f3digo del producto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Este c\u00f3digo completa los 12 primeros d\u00edgitos e incluye informaci\u00f3n sobre el modelo, dimensiones y cualquier otro rasgo distintivo del art\u00edculo.<\/p>\n<p>El n\u00famero total de d\u00edgitos dedicados a la empresa y al producto puede variar seg\u00fan las necesidades espec\u00edficas de identificaci\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digito_de_control\"><\/span><strong>D\u00edgito de control<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El \u00faltimo d\u00edgito se utiliza a modo de verificaci\u00f3n para asegurarnos de que se trata del producto que estamos buscando. En otras palabras, verifica la validez del c\u00f3digo a trav\u00e9s de un algoritmo matem\u00e1tico.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_utilizar_la_simbologia_codigo_EAN_13\"><\/span><strong>\u00bfC\u00f3mo utilizar la simbolog\u00eda c\u00f3digo EAN 13?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Por \u00faltimo, vamos a indicar los pasos a seguir para crear un c\u00f3digo EAN 13 para una mercanc\u00eda determinada:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1o_Paso_Calcular_el_codigo_unico\"><\/span>1\u00ba Paso: Calcular el c\u00f3digo \u00fanico.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para ello deberemos tener los primeros 12 d\u00edgitos. Podemos solicitar el prefijo del pa\u00eds y un c\u00f3digo de fabricante a trav\u00e9s de una organizaci\u00f3n GS1.<\/p>\n<p>Despu\u00e9s utilizamos el algoritmo del d\u00edgito de control para obtener dicho digito y ya tendremos el c\u00f3digo al completo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2o_Paso_Crear_el_codigo_de_barras\"><\/span>2\u00ba Paso Crear el c\u00f3digo de barras.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para ello usaremos un software especializado de conversi\u00f3n del c\u00f3digo EAN 13 en un gr\u00e1fico legible por esc\u00e1neres.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3o_Paso_Impresion_y_etiquetado\"><\/span>3\u00ba Paso: Impresi\u00f3n y etiquetado.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Incorporamos el c\u00f3digo de barras en el embalaje del producto o en etiquetas adhesivas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4o_Paso_Validacion_del_codigo\"><\/span>4\u00ba Paso: Validaci\u00f3n del c\u00f3digo.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nos aseguramos de que el c\u00f3digo sea legible y compatible con los sistemas utilizados en toda la cadena de suministro.<\/p>\n<p>La<strong> correcta implementaci\u00f3n del c\u00f3digo EAN 13 garantiza eficiencia, precisi\u00f3n y trazabilidad<\/strong> en el manejo de productos. De esta forma podremos realizar un adecuado seguimiento del producto identificado a lo largo de toda la cadena de suministro.<\/p>\n<p>Si a eso le sumamos la<strong> estandarizaci\u00f3n internacional del c\u00f3digo<\/strong>, hace que sea herramienta indispensable para cualquier empresa.<\/p>\n<p>Si est\u00e1s interesado en aprender m\u00e1s sobre el sector log\u00edstico y el comercio internacional, te animo a formarte con nuestro <a href=\"https:\/\/www.inesem.es\/Master-En-Logistica-Integral\">M\u00e1ster en Log\u00edstica Integral y Comercio Internacional<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre qu\u00e9 es el c\u00f3digo EAN-13, sus caracter\u00edsticas y funciones en la venta minorista. Aprende c\u00f3mo facilita el escaneo.<\/p>\n","protected":false},"author":91903,"featured_media":12192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1302],"class_list":["post-12153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direccion-de-operaciones-y-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3digo EAN 13, identificaci\u00f3n internacional de productos<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es el c\u00f3digo EAN-13, sus caracter\u00edsticas y funciones en la venta minorista. 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