{"id":2282,"date":"2014-05-12T10:24:13","date_gmt":"2014-05-12T08:24:13","guid":{"rendered":"http:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/?p=2282"},"modified":"2019-03-01T18:31:42","modified_gmt":"2019-03-01T17:31:42","slug":"el-pan-y-circo-de-la-era-digital","status":"publish","type":"post","link":"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/el-pan-y-circo-de-la-era-digital","title":{"rendered":"El pan y circo de la era digital"},"content":{"rendered":"<p><strong>Comida <\/strong>y<strong> entretenimiento<\/strong>. Esos dos elementos<strong> b\u00e1sicos<\/strong> eran los que en la antigua <strong>Roma<\/strong> cre\u00edan que los ciudadanos necesitaban para<strong> alejar <\/strong>su inter\u00e9s de los <strong>asuntos pol\u00edticos,<\/strong> y as\u00ed hacer y deshacer sin provocar altercados y revoluciones.<\/p>\n<p><strong><em>\u201cAl pueblo, pan y circo\u201d<\/em><\/strong> se convirti\u00f3 en un <strong>eslogan<\/strong>\u00a0que ha acompa\u00f1ado a la <strong>historia pol\u00edtica<\/strong>. Y, en situaciones de <strong>crisis<\/strong>, es bastante recurrente. En situaciones en las que necesitamos un poco de <strong>desconexi\u00f3n <\/strong>de la<strong> realidad<\/strong> m\u00e1s aplastante, una dosis de \u201c<strong>diversi\u00f3n<\/strong>\u201d diferente, es apreciada el doble.<\/p>\n<p><strong><em>P. T. Barnum<\/em><\/strong>, uno de los mayores representantes de las Relaciones P\u00fablicas, llev\u00f3 al pie de la letra esa m\u00e1xima, y consigui\u00f3 hacerse de oro gracias a su talento para el \u201c<strong><em>Show business<\/em><\/strong>\u201d. Un <strong>maestro del enga\u00f1o<\/strong>, que consigui\u00f3 crear <strong>seres incre\u00edbles<\/strong> y nunca vistos, para <strong>atraer al p\u00fablico<\/strong> a su museo, que m\u00e1s tarde convirti\u00f3 en <strong>circo<\/strong>. Con el \u00fanico fin de enriquecerse, fund\u00f3 el concepto de circo m\u00e1s cercano al que conocemos hoy en d\u00eda. Lejos de leones y gladiadores luchando,<strong><em> Barnum<\/em><\/strong> pase\u00f3 por Norteam\u00e9rica <strong><em>\u201cEl mayor espect\u00e1culo del mundo\u201d<\/em><\/strong>, de la mano de la <strong>mujer siren<\/strong>a, las <strong>siamesas<\/strong>, la <strong>tata bicentenaria<\/strong> de <em>George Washington<\/em>, y\u2026 la <strong>mujer barbuda<\/strong>.<\/p>\n<p>\u00bfY a qui\u00e9n nos recuerda esta \u00faltima? Que <strong>las modas vuelven<\/strong>, es algo que todos sabemos. Que el poder pol\u00edtico \u201cjuega\u201d con nosotros, tambi\u00e9n. Y que las <strong>crisis econ\u00f3micas<\/strong> son<strong> c\u00edclicas<\/strong>, e igual que la econom\u00eda sube, baja; unos pocos menos. Pero lo que nunca falla, es que si nos dan <strong>alimento y entretenimiento<\/strong>\u2026 los <strong>problemas saben menos<\/strong>. Y <strong><em>Eurovisi\u00f3n<\/em><\/strong> este a\u00f1o, no ha dejado de ser una representaci\u00f3n m\u00e1s evidente del \u201c<strong><em>Circo de los horrores\u201d<\/em><\/strong> del se\u00f1or <strong><em>Barnum<\/em><\/strong>.<\/p>\n<p>Eso s\u00ed, lejos de comentar el espect\u00e1culo a la salida de este, las nuevas tecnolog\u00edas han posibilitado el <strong><em>\u201cin streaming<\/em><\/strong>\u201d. As\u00ed, media <strong>Europa<\/strong> pod\u00eda expresar <strong>en directo<\/strong> sus <strong>opiniones respecto al Festival<\/strong> a trav\u00e9s de <strong><em>Twitter, Facebook, blogs<\/em><\/strong>\u2026 As\u00ed, la red de <strong><em>microblogging<\/em><\/strong> ard\u00eda el pasado s\u00e1bado durante la emisi\u00f3n de la gala. Todo tipo de <strong>comentarios<\/strong> que, no m\u00e1s lejos de la realidad, sirvieron para<strong> alejar a los ciudadanos<\/strong> un poco de <strong>sus problemas<\/strong>, y <strong>re\u00edrse<\/strong> de los <strong>representantes europeos<\/strong>.<\/p>\n<p>En pleno proceso de <strong>elecciones europeas<\/strong>, <strong>gladiadores<\/strong> italianos, polacas haciendo mantequilla, <strong>siamesas<\/strong> rusas \u201catadas\u201d por su cabellera, etc; hicieron su mejor actuaci\u00f3n. Pero la palma se la llev\u00f3 la <strong>ganadora<\/strong>, que al m\u00e1s puro <strong>estilo circense<\/strong>, no pod\u00eda ser otra que la austriaca <strong>mujer barbuda<\/strong>.<\/p>\n<p>Y es que los tiempos cambian, las <strong>sociedades evolucionan<\/strong>\u00a0pero ciertos <strong>t\u00f3picos se reproducen<\/strong> en la historia de la humanidad: las<strong> crisis<\/strong>, las <strong>quejas<\/strong>, el <strong>espect\u00e1culo<\/strong>, los <strong>comentarios<\/strong> sobre este\u2026 Somos seres de repeticiones, y eso <strong>no habr\u00e1 progreso<\/strong>, ni pol\u00edtico ni <em><strong>TIC\u2019s<\/strong><\/em> que consiga cambiarlo.<\/p>\n<p><em>@cin_tinez\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las sociedades evolucionan, pero hay t\u00f3picos que se siguen repitiendo. El pan y circo para el pueblo es uno de ellos, a pesar de los avances tecnol\u00f3gicos.<\/p>\n","protected":false},"author":59833,"featured_media":2283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1407,38],"class_list":["post-2282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-y-rrpp","category-marketing-y-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El pan y circo de la era digital<\/title>\n<meta name=\"description\" content=\"Las sociedades evolucionan, pero hay t\u00f3picos que se siguen repitiendo. 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