{"id":2317,"date":"2023-02-28T13:02:00","date_gmt":"2023-02-28T12:02:00","guid":{"rendered":"http:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/?p=2317"},"modified":"2023-03-29T16:21:27","modified_gmt":"2023-03-29T14:21:27","slug":"asi-funciona-la-guia-michelin","status":"publish","type":"post","link":"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/asi-funciona-la-guia-michelin","title":{"rendered":"As\u00ed es como funciona: c\u00f3mo conseguir una estrella Michelin"},"content":{"rendered":"<p><!-- [if gte mso 9]><xml>\n<o:OfficeDocumentSettings>\n<o:AllowPNG\/>\n<\/o:OfficeDocumentSettings>\n<\/xml><![endif]--><\/p>\n<p><!-- [if gte mso 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\/>\tmso-ascii-theme-font:minor-latin;<br \/>\tmso-hansi-font-family:Calibri;<br \/>\tmso-hansi-theme-font:minor-latin;<br \/>\tmso-bidi-font-family:\"Times New Roman\";<br \/>\tmso-bidi-theme-font:minor-bidi;<br \/>\tmso-fareast-language:EN-US;}<br \/><\/style>\n\n\n\n<![endif]--><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">Si en el sector hostelero existe una gu\u00eda por excelencia, cre\u00edble y respetada, esa es la<a title=\"Inesem - Via Michel\u00edn\" href=\"https:\/\/www.viamichelin.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"> gu\u00eda Michelin<\/a>. <\/span><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">Desde su inicio en el a\u00f1o 1900, la gu\u00eda de la compa\u00f1\u00eda francesa, dedicada principalmente a la fabricaci\u00f3n y venta de neum\u00e1ticos, se ha convertido en un referente a nivel mundial para conocer de buena tinta los mejores restaurantes y hoteles. \u00bfY<strong> c\u00f3mo conseguir una estrella Michelin?\u00a0<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">Entrar en la gu\u00eda Michel\u00edn supone una revoluci\u00f3n para cualquier negocio de comida y bebidas. <\/span><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">Las afamadas \u201cestrellas\u201d que otorgan a los restaurantes pueden significar el ascenso mete\u00f3rico o la debacle m\u00e1s absoluta de un restaurante. De hecho, la calificaci\u00f3n de un restaurante con su m\u00e1xima distinci\u00f3n (las tres estrellas michel\u00edn) trae consigo una repercusi\u00f3n a nivel mundial con un valor bastante superior a cualquier campa\u00f1a publicitaria en la que se inviertan muchos cientos de miles de euros. Por<\/span><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">\u00a0ello, vamos a explicar<strong> c\u00f3mo funciona<\/strong> dicha gu\u00eda y c\u00f3mo entrar en la gu\u00eda Michel\u00edn\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/asi-funciona-la-guia-michelin\/#La_objetividad_y_neutralidad_como_valores_de_la_guia_Michelin\" title=\"La objetividad y neutralidad como valores de la gu\u00eda Michelin\">La objetividad y neutralidad como valores de la gu\u00eda Michelin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/asi-funciona-la-guia-michelin\/#Clasificacion_de_la_guia_Michelin\" title=\"Clasificaci\u00f3n de la gu\u00eda Michelin\">Clasificaci\u00f3n de la gu\u00eda Michelin<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/asi-funciona-la-guia-michelin\/#Ninguna_estrella_Michelin\" title=\"Ninguna estrella Michelin\">Ninguna estrella Michelin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/asi-funciona-la-guia-michelin\/#1_estrellas_Michelin\" title=\"1 estrellas Michelin\">1 estrellas Michelin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/asi-funciona-la-guia-michelin\/#2_estrellas_Michelin\" title=\"2 estrellas Michelin\">2 estrellas Michelin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/asi-funciona-la-guia-michelin\/#3_estrellas_Michelin\" title=\"3 estrellas Michelin\">3 estrellas Michelin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/asi-funciona-la-guia-michelin\/#%C2%BFComo_conseguir_estrellas_Michelin\" title=\"\u00bfC\u00f3mo conseguir estrellas Michelin?\">\u00bfC\u00f3mo conseguir estrellas Michelin?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/asi-funciona-la-guia-michelin\/#Factores_para_conseguir_estrellas_Michelin\" title=\"Factores para conseguir estrellas Michelin\">Factores para conseguir estrellas Michelin<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"La_objetividad_y_neutralidad_como_valores_de_la_guia_Michelin\"><\/span>La objetividad y neutralidad como valores de la gu\u00eda Michelin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">Ante todo, me gustar\u00eda destacar que la gran credibilidad que otorgan sus p\u00e1ginas se debe principalmente a que los editores no aceptan pagos por aparecer en la gu\u00eda. Es decir, no se puede incluir un restaurante mediante pago, sino que todos y cada uno de los restaurantes que ah\u00ed aparecen son frutos de las calificaciones positivas de<strong> inspectores independientes de la gu\u00eda Michelin<\/strong>. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">Hablando de los inspectores, todos son personal cualificado con una experiencia relevante en el sector y que <strong>\u201cpagan religiosamente\u201d<\/strong> cada una de las comidas que consumen en los restaurantes. De esta manera, la gu\u00eda busca evitar un trato especial a los inspectores y, de este modo, se puede emitir una opini\u00f3n lo m\u00e1s objetiva posible sin injerencias externas.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Clasificacion_de_la_guia_Michelin\"><\/span>Clasificaci\u00f3n de la gu\u00eda Michelin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">Respecto a la calificaci\u00f3n que puede hacerse a los restaurantes, existen 4 categor\u00edas diferentes:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ninguna_estrella_Michelin\"><\/span>Ninguna estrella Michelin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">La primera categor\u00eda (y de m\u00e1s bajo nivel dentro de la gu\u00eda) se dedica a restaurantes a los que<strong> no se les concede ninguna estrella Michelin<\/strong>, pero que aun as\u00ed son \u201cmeritorios\u201d de aparecer en la gu\u00eda. Y aunque no tengan el suficiente nivel como para poseer una estrella, s\u00ed que se recomienda visitarlos al tener una calidad suficiente para los c\u00e1nones de los inspectores.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_estrellas_Michelin\"><\/span>1 estrellas Michelin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">La segunda categor\u00eda es la de una estrella Michelin. Este tipo de restaurantes son clasificados como muy buenos dentro de su categor\u00eda. Son lugares con <strong>cierta repercusi\u00f3n a nivel nacional<\/strong> que reciben una gran cantidad de clientes por el simple hecho de tener una estrella.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_estrellas_Michelin\"><\/span>2 estrellas Michelin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">La tercera categor\u00eda (y la segunda m\u00e1s importante) es la de las dos estrellas Michelin. La gu\u00eda califica a estos restaurantes como lugares que ofrecen<strong> calidad de primera clase<\/strong>, tambi\u00e9n dentro de su tipolog\u00eda de restaurante.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_estrellas_Michelin\"><\/span>3 estrellas Michelin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">Por \u00faltimo, la m\u00e1xima categor\u00eda de esta prestigiosa gu\u00eda ser\u00eda las tres estrellas Michelin. Pocos son los lugares a nivel mundial que pueden presumir de tener esta \u201cnota\u201d. La gu\u00eda concede este nivel solamente a restaurantes con una<strong> cocina excepcional<\/strong> a los que, a juicio de los inspectores, merece la pena hacer el viaje por el hecho de disfrutar de su gastronom\u00eda.<\/span><\/p>\n<h2 class=\"MsoNormal\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_conseguir_estrellas_Michelin\"><\/span>\u00bfC\u00f3mo conseguir estrellas Michelin?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\">Para conceder las ansiadas estrellas, los inspectores visitan los restaurantes en <strong>varias ocasiones durante un a\u00f1o<\/strong> y son en reuniones grupales de estos donde se decide de manera mayoritaria la concesi\u00f3n o no. A su vez, las estrellas tambi\u00e9n se pierden por lo que los negocios que las han conseguido, pueden dejar de tenerlas en la siguiente publicaci\u00f3n anual de la gu\u00eda si no han sabido <strong>mantener el nivel exigido para dicho galard\u00f3n<\/strong>.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span lang=\"ES-TRAD\" style=\"mso-ansi-language: ES-TRAD;\"><a href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/mujeres-con-estrellas-michelin\/\">Destacar en el mundo de la hosteler\u00eda<\/a> es complicado debido en parte a la cantidad ingente de competencia en el sector. Por ello, galardones de prestigio pueden ser claves para la supervivencia o no de este tipo de negocios hosteleros.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Factores_para_conseguir_estrellas_Michelin\"><\/span>Factores para conseguir estrellas Michelin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Para que un restaurante reciba estrellas Michelin, debe cumplir con ciertas condiciones que son evaluadas por los inspectores de la gu\u00eda. Uno de los elementos m\u00e1s importantes es la <strong>calidad de los productos<\/strong> utilizados en la elaboraci\u00f3n de los platos. La frescura, la procedencia y la selecci\u00f3n de los ingredientes son fundamentales para lograr una buena puntuaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Otro aspecto clave es el dominio de los <strong>puntos de cocci\u00f3n<\/strong>. Los platos deben estar cocinados en su punto justo para conservar todas sus propiedades y sabores. Adem\u00e1s, la t\u00e9cnica culinaria debe ser impecable y adaptada a cada plato.<\/p>\n<p style=\"text-align: justify;\">La<strong> intensidad de los sabores<\/strong> tambi\u00e9n la eval\u00faan los inspectores de la gu\u00eda. Los platos deben tener un sabor equilibrado y complejo, que permita apreciar cada uno de los ingredientes empleados. La calidad de los condimentos y especias utilizados tambi\u00e9n es un aspecto esencial.<\/p>\n<p style=\"text-align: justify;\">La <strong>relaci\u00f3n calidad-precio<\/strong> es otro factor a tener en cuenta. Aunque los restaurantes Michelin suelen ser m\u00e1s caros que otros, el precio debe estar justificado por la calidad tanto de la comida, como del servicio y de la ambientaci\u00f3n del restaurante.<\/p>\n<p style=\"text-align: justify;\">Un aspecto clave subjetivo es la <strong>creatividad.<\/strong> Esta puede valorarse en detalles como la confecci\u00f3n de una oferta gastron\u00f3mica \u00fanica, la combinaci\u00f3n de sabores arriesgados, el formato en el que se sirva la comida, un emplatado adaptado y original, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Destacar en el mundo de la hosteler\u00eda es complicado, debido a la alta competencia. Una manera, m\u00e1s eficaz de cualquier publicidad es entrar en la famosa gu\u00eda michelin. Descubre los requisitos y como entrar en la gu\u00eda michelin y revolucionar tu restaurante<\/p>\n","protected":false},"author":39058,"featured_media":4804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"class_list":["post-2317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo conseguir una estrella Michel\u00edn? As\u00ed funciona la famosa gu\u00eda<\/title>\n<meta name=\"description\" content=\"Las estrellas Michel\u00edn son sin\u00f3nimo de una calidad gastron\u00f3mica excelsa. 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