{"id":3768,"date":"2017-06-14T18:26:03","date_gmt":"2017-06-14T16:26:03","guid":{"rendered":"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/?p=3768"},"modified":"2022-09-07T09:23:27","modified_gmt":"2022-09-07T07:23:27","slug":"organizacion-de-eventos","status":"publish","type":"post","link":"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/organizacion-de-eventos","title":{"rendered":"La organizaci\u00f3n de eventos, de lo elitista a lo popular"},"content":{"rendered":"<p style=\"text-align: justify;\">Si leemos el t\u00e9rmino <a href=\"https:\/\/www.inesem.es\/Master-Organizacion-De-Eventos-Protocolo-Patrocinio\" target=\"_blank\" rel=\"noopener noreferrer\"><em>protocolo<\/em><\/a> o la idea de <em>organizaci\u00f3n de eventos <\/em>quiz\u00e1 pensemos en una cuesti\u00f3n de fiestas de gala, de eventos en que s\u00f3lo participan millonarios y empresarios de alto nivel. Esa idea est\u00e1 muy lejos de la realidad. La organizaci\u00f3n de eventos es una <strong>actividad multisectorial<\/strong> que ha cobrado una especial relevancia en la \u00e9poca contempor\u00e1nea en que empresas de todo tipo (<a href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/airbnb\/\" target=\"_blank\" rel=\"noopener noreferrer\">empresas de plataforma<\/a> a grandes trasnacionales) necesitan un espacio para presentar proyectos, hacer reuniones, y realizar eventos de todo tipo.<\/p>\n<p style=\"text-align: justify;\">Y no s\u00f3lo en el sector empresarial. Fiestas privadas, eventos gestionados para organizaciones no gubernamentales y entidades sin objetivo de lucro. El sector est\u00e1 en pleno crecimiento y de acuerdo a un estudio realizado por un especialista internacional del sector (el <a href=\"https:\/\/www.entrepreneur.com\/article\/37892\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Doctor Joe Goldblatt<\/strong><\/a>), <em>\u201cel mercado es suficientemente grande para dar cabida a muchas peque\u00f1as empresas que aborden la tem\u00e1tica de la organizaci\u00f3n de eventos, siempre que se delimite bien el mercado meta\u201d<\/em>.<\/p>\n<p style=\"text-align: justify;\">Esta situaci\u00f3n prometedora de un sector que tiene presencia en el mundo entero se puede interpretar bajo los siguientes par\u00e1metros.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/organizacion-de-eventos\/#Variedades_de_eventos\" title=\"Variedades de eventos\">Variedades de eventos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/organizacion-de-eventos\/#Acciones_en_la_organizacion_de_eventos\" title=\"Acciones en la organizaci\u00f3n de eventos\">Acciones en la organizaci\u00f3n de eventos<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Variedades_de_eventos\"><\/span>Variedades de eventos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">La variedad de eventos que pueden ser agrupados y organizados por una empresa que se dedique a este sector, entre los que podemos destacar:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Celebraciones como ferias, festivales, bodas, reuniones, cumplea\u00f1os y aniversarios.<\/li>\n<li>Eventos educativos, como conferencias, reuniones y graduaciones.<\/li>\n<li>Conmemoraciones civiles.<\/li>\n<li>Eventos diversos como lanzamiento de productos, campa\u00f1as electorales, exposiciones art\u00edsticas, desfiles de moda, etc\u00e9tera.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Acciones_en_la_organizacion_de_eventos\"><\/span>Acciones en la organizaci\u00f3n de eventos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">La diversidad de acciones que pueden englobarse dentro de la noci\u00f3n de \u201corganizaci\u00f3n de eventos\u201d, es muy amplia tambi\u00e9n y abarca:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Investigaci\u00f3n previa de las caracter\u00edsticas del evento<\/li>\n<li>Dise\u00f1o del evento<\/li>\n<li><a href=\"https:\/\/www.sala-mandra.es\/eventos\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Publicaci\u00f3n de eventos<\/strong><\/a> diversos<\/li>\n<li>Ubicaci\u00f3n del espacio f\u00edsico ideal<\/li>\n<li>Realizaci\u00f3n de arreglos para la comida, las bebidas, la decoraci\u00f3n del espacio, la m\u00fasica&#8230;<\/li>\n<li>Organizaci\u00f3n y gesti\u00f3n del transporte<\/li>\n<li>Selecci\u00f3n y env\u00edo de invitaciones<\/li>\n<li>Gesti\u00f3n del personal que trabajar\u00e1 en el evento<\/li>\n<li>Supervisi\u00f3n durante el evento<\/li>\n<li>Evaluaci\u00f3n, retroalimentaci\u00f3n y memorias del evento<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Es esta gran apertura de actividades y de acci\u00f3n lo que ha permitido el desarrollo que el sector conoce a escala global y que cada vez se diversifica m\u00e1s con presencia en Espa\u00f1a. Desde la disponibilidad de espacios f\u00edsicos que se constituyen en \u00e1reas multimodales para la <strong>realizaci\u00f3n de eventos <\/strong>que van de la meditaci\u00f3n a la presentaci\u00f3n de productos, a emprendimientos empresariales minimalistas que s\u00f3lo se dedican por ejemplo a la organizaci\u00f3n de sesiones fotogr\u00e1ficas o espec\u00edficamente a eventos del sector salud.<\/p>\n<p style=\"text-align: justify;\">Esto es solo una peque\u00f1a pincelada para conocer el estado actual de la organizaci\u00f3n de eventos. Si quieres profundizar m\u00e1s en este tema, consulta esta informaci\u00f3n relevante.<\/p>\n<p><a href=\"https:\/\/industriamusical.es\/wp-content\/uploads\/2014\/06\/Modelo-Organizaci%C3%B3n-Eventos_ticketea.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">El business model canvas aplicado a eventos<\/a><\/p>\n<p><a href=\"https:\/\/industriamusical.es\/wp-content\/uploads\/2014\/06\/Modelo-Organizaci%C3%B3n-Eventos_ticketea.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">La organizaci\u00f3n de eventos como herramienta de comunicaci\u00f3n de marketing<\/a><\/p>\n<p><a href=\"https:\/\/repositorio.utp.edu.co\/dspace\/bitstream\/handle\/11059\/2170\/65811B272.pdf?sequence=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Creaci\u00f3n de una empresa log\u00edstica y de organizaci\u00f3n de eventos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La organizaci\u00f3n de eventos ha cambiado su imagen en los \u00faltimos a\u00f1os, dejando de ser una actividad exclusiva, para pasar a utilizarse en muchas actividades.<\/p>\n","protected":false},"author":89279,"featured_media":3769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1407],"class_list":["post-3768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-y-rrpp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cambios en la organizaci\u00f3n de eventos. 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