{"id":7608,"date":"2023-09-13T16:23:16","date_gmt":"2023-09-13T14:23:16","guid":{"rendered":"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/?p=7608"},"modified":"2023-09-13T16:24:58","modified_gmt":"2023-09-13T14:24:58","slug":"el-auge-de-la-inversion-sostenible","status":"publish","type":"post","link":"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/el-auge-de-la-inversion-sostenible","title":{"rendered":"El auge de la inversi\u00f3n sostenible"},"content":{"rendered":"\n<p><span data-contrast=\"auto\">\u00bfLa conciencia medioambiental y las finanzas te parecen t\u00e9rminos irreconciliables? Si es as\u00ed, puede ser que a\u00fan no hayas o\u00eddo hablar de la <\/span><b><span data-contrast=\"auto\">inversi\u00f3n sostenible<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cada vez son m\u00e1s habituales los inversores que buscan que sus inversiones, adem\u00e1s de rentabilidad econ\u00f3mica, tengan un <\/span><b><span data-contrast=\"auto\">impacto positivo <\/span><\/b><span data-contrast=\"auto\">en la<\/span> <span data-contrast=\"auto\">sociedad. Las finanzas<\/span> <span data-contrast=\"auto\">sostenibles son aquellas que tienen en cuenta las cuestiones <\/span><b><span data-contrast=\"auto\">ambientales y sociales<\/span><\/b><span data-contrast=\"auto\"> en la toma de <\/span><b><span data-contrast=\"auto\">decisiones de inversi\u00f3n<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En este art\u00edculo te explicamos en qu\u00e9 consiste la inversi\u00f3n sostenible y cu\u00e1les son sus principales beneficios y amenazas. Tambi\u00e9n veremos la relaci\u00f3n riesgo-rentabilidad de este tipo de inversiones.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/el-auge-de-la-inversion-sostenible\/#%C2%BFQue_se_considera_inversion_sostenible\" title=\"\u00bfQu\u00e9 se considera inversi\u00f3n sostenible?\u00a0\u00a0\">\u00bfQu\u00e9 se considera inversi\u00f3n sostenible?\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/el-auge-de-la-inversion-sostenible\/#Enfoques_de_inversion_sostenible\" title=\"Enfoques de inversi\u00f3n sostenible\">Enfoques de inversi\u00f3n sostenible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/el-auge-de-la-inversion-sostenible\/#Inversion_sostenible_y_rentabilidad\" title=\"Inversi\u00f3n sostenible y rentabilidad\">Inversi\u00f3n sostenible y rentabilidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/el-auge-de-la-inversion-sostenible\/#Beneficios_y_amenazas_de_la_inversion_sostenible\" title=\"Beneficios y amenazas de la inversi\u00f3n sostenible\">Beneficios y amenazas de la inversi\u00f3n sostenible<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_se_considera_inversion_sostenible\"><\/span><strong><span class=\"TextRun Highlight Underlined SCXW220590208 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220590208 BCX9\">\u00bfQu\u00e9 <\/span><span class=\"NormalTextRun SCXW220590208 BCX9\">se considera <\/span><span class=\"NormalTextRun SCXW220590208 BCX9\">inversi\u00f3n sostenible?\u00a0<\/span><\/span><span class=\"EOP SCXW220590208 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"TextRun Highlight SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">U<\/span><span class=\"NormalTextRun SCXW192791690 BCX9\">n inversor <\/span><span class=\"NormalTextRun SCXW192791690 BCX9\">sostenible, a<\/span><\/span><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">dem\u00e1s de evaluar las variables <\/span><\/span><strong><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">relacionadas<\/span><\/span><span class=\"TextRun Highlight SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\"> con la inversi\u00f3n<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\"> (rentabilidad y riesgo), <\/span><span class=\"NormalTextRun SCXW192791690 BCX9\">analiza otros <\/span><\/span><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">aspectos de la actividad comercial <\/span><span class=\"NormalTextRun SCXW192791690 BCX9\">de la empresa<\/span><\/span><span class=\"TextRun Highlight SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">. <\/span><\/span><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">En concreto, l<\/span><span class=\"NormalTextRun SCXW192791690 BCX9\">a <\/span><\/span><strong><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">inversi\u00f3n sostenible<\/span> <\/span><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">o<\/span><\/span> <\/strong><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW192791690 BCX9\">ISR<\/span><\/strong><span class=\"NormalTextRun SCXW192791690 BCX9\"> (<\/span><span class=\"NormalTextRun SCXW192791690 BCX9\">Inversi\u00f3n Sostenible y Responsable<\/span><span class=\"NormalTextRun SCXW192791690 BCX9\">), es una filosof\u00eda de inversi\u00f3n <\/span><span class=\"NormalTextRun SCXW192791690 BCX9\">que aplica los <\/span><\/span><strong><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">criterios ASG<\/span><\/span><\/strong><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">. Estas siglas responden a los <strong>factores <\/strong><\/span><\/span><strong><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">ambientales, sociales y de gobierno corporativo <\/span><\/span><\/strong><span class=\"TextRun SCXW192791690 BCX9\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192791690 BCX9\">que permiten a los inversores evaluar los aspectos no financieros de una empresa<\/span><span class=\"NormalTextRun SCXW192791690 BCX9\">:\u00a0<\/span><\/span><span class=\"EOP SCXW192791690 BCX9\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"3\"><span data-contrast=\"auto\">Los criterios<\/span><b><span data-contrast=\"auto\"> ambientales <\/span><\/b><span data-contrast=\"auto\">(A)<\/span> <span data-contrast=\"auto\">eval\u00faan<\/span> <span data-contrast=\"auto\">c\u00f3mo abordan las compa\u00f1\u00edas el cambio clim\u00e1tico y si buscan <\/span><b><span data-contrast=\"auto\">generar un impacto positivo<\/span><\/b><span data-contrast=\"auto\"> en el planeta.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:567,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:425}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"3\"><span data-contrast=\"auto\">Los criterios<\/span><b><span data-contrast=\"auto\"> sociales <\/span><\/b><span data-contrast=\"auto\">(S)<\/span> <span data-contrast=\"auto\">analizan c\u00f3mo act\u00faa la compa\u00f1\u00eda en la comunidad. Se observa su influencia en la salud y en la educaci\u00f3n. Tambi\u00e9n se tienen en cuenta las condiciones laborales de sus trabajadores, o incluso el respeto a los derechos humanos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:567,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:425}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"3\"><span data-contrast=\"auto\">Los criterios de<\/span><b><span data-contrast=\"auto\"> buen gobierno corporativo <\/span><\/b><span data-contrast=\"auto\">(G)<\/span> <span data-contrast=\"auto\">atienden cuestiones relacionadas con los \u00f3rganos de gobierno (composici\u00f3n y remuneraci\u00f3n), la influencia pol\u00edtica (corrupci\u00f3n, lobby), la estrategia fiscal (evasi\u00f3n de impuestos), diversidad, etc.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:567,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:425}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Para seguir profundizando en cuestiones relacionadas con la inversi\u00f3n sostenible, te invito a visitar este art\u00edculo sobre <\/span><a href=\"https:\/\/www.inesem.es\/revistadigital\/gestion-empresarial\/que-busca-el-consumidor-de-productos-financieros-sostenibles\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Qu\u00e9 busca el consumidor de productos financieros sostenibles<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Enfoques_de_inversion_sostenible\"><\/span>Enfoques de inversi\u00f3n sostenible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Si te preguntas c\u00f3mo se invierte en ISR, te indicamos a continuaci\u00f3n las principales estrategias de gesti\u00f3n que siguen los <\/span><b><span data-contrast=\"auto\">fondos de inversi\u00f3n sostenible<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">EXCLUSI\u00d3N<\/span><\/b><span data-contrast=\"auto\">. Consiste en excluir de la cartera de gesti\u00f3n a aquellas empresas cuya actividad es considerada poco \u00e9tica o contraria a la pol\u00edtica de inversi\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:567,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:259,&quot;335559991&quot;:425}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><i><span data-contrast=\"auto\">SCREENING<\/span><\/i><\/b><b><span data-contrast=\"auto\"> BASADO EN NORMAS<\/span><\/b><span data-contrast=\"auto\">. Al igual que la anterior, se trata de una estrategia de exclusi\u00f3n negativa. En este caso, se elige la normativa internacional que debe respetar la inversi\u00f3n y se excluyen a las empresas que no la cumplen.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:567,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:259,&quot;335559991&quot;:425}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><i><span data-contrast=\"auto\">BEST IN CLASS<\/span><\/i><\/b><span data-contrast=\"auto\">. Esta estrategia no excluye a ninguna empresa por desarrollar una actividad concreta o no cumplir cierta normativa. Consiste en incluir en la cartera de inversi\u00f3n aquellas empresas que, dentro de sus diferentes sectores y mercados, est\u00e1n teniendo los mejores desempe\u00f1os ASG.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:567,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:259,&quot;335559991&quot;:425}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">INVERSI\u00d3N TEM\u00c1TICA<\/span><\/b><span data-contrast=\"auto\">. Se analizan empresas dedicadas a una actividad concreta, como <\/span><b><span data-contrast=\"auto\">energ\u00eda renovable<\/span><\/b><span data-contrast=\"auto\"> o <\/span><i><span data-contrast=\"auto\">utilities <\/span><\/i><span data-contrast=\"auto\">y despu\u00e9s se seleccionan siguiendo criterios financieros.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:567,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:259,&quot;335559991&quot;:425}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"11\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">INVERSI\u00d3N DE IMPACTO<\/span><\/b><span data-contrast=\"auto\">. Son inversiones que persiguen intencionalmente la rentabilidad financiera y el impacto social o medioambiental positivo. Algunos ejemplos de este tipo de inversi\u00f3n son el <\/span><b><span data-contrast=\"auto\">capital riesgo social<\/span><\/b><span data-contrast=\"auto\">, la inversi\u00f3n en <\/span><b><span data-contrast=\"auto\">microfinanzas<\/span><\/b><span data-contrast=\"auto\">, el <\/span><b><i><span data-contrast=\"auto\">crowdfunding<\/span><\/i><\/b><span data-contrast=\"auto\">, los <\/span><b><span data-contrast=\"auto\">bonos verdes<\/span><\/b><span data-contrast=\"auto\">, etc.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:567,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:259,&quot;335559991&quot;:425}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Si te gustar\u00eda profundizar sobre estas estrategias, te invito a leer el <\/span><a href=\"https:\/\/www.mites.gob.es\/ficheros\/rse\/documentos\/spainsif\/estudio-spainsif-2016-web.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span data-contrast=\"none\">estudio realizado por Spainsif<\/span><\/a><span data-contrast=\"auto\">, asociaci\u00f3n sin \u00e1nimo de lucro referente en ISR en Espa\u00f1a.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:142,&quot;335559738&quot;:120,&quot;335559739&quot;:120,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inversion_sostenible_y_rentabilidad\"><\/span><strong>Inversi\u00f3n sostenible y rentabilidad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Es muy habitual preguntarse si la <\/span><b><span data-contrast=\"auto\">inversi\u00f3n sostenible <\/span><\/b><span data-contrast=\"auto\">genera rentabilidad o solo se centra en generar un impacto positivo para la sociedad. Como es l\u00f3gico, la rentabilidad de un producto financiero depende de multitud de factores. Los expertos que han analizado esta cuesti\u00f3n afirman que la inversi\u00f3n sostenible es igual de rentable que la inversi\u00f3n tradicional, sino m\u00e1s.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En relaci\u00f3n con el riesgo, parece que la ISR presenta una clara ventaja respecto a la inversi\u00f3n tradicional. Esto se debe a que la inversi\u00f3n sostenible invierte en empresas con <\/span><b><span data-contrast=\"auto\">objetivos a largo plazo<\/span><\/b><span data-contrast=\"auto\"> teniendo en cuenta los criterios ASG. Al tener en cuenta criterios adicionales, m\u00e1s all\u00e1 de los puramente econ\u00f3micos, se consiguen prevenir potenciales riesgos asociados a la b\u00fasqueda exclusiva de oportunidades de valor.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Otra caracter\u00edstica de las carteras de inversi\u00f3n sostenible es la <\/span><b><span data-contrast=\"auto\">fuerte diversificaci\u00f3n<\/span><\/b><span data-contrast=\"auto\">. Debido a que existen empresas sostenibles en sectores muy variados, las inversiones se diversifican limitando la exposici\u00f3n y el riesgo.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beneficios_y_amenazas_de_la_inversion_sostenible\"><\/span>Beneficios y amenazas de la inversi\u00f3n sostenible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Como acabamos de comprobar, <strong>en el largo plazo la <\/strong><\/span><strong>inversi\u00f3n sostenible<\/strong><span data-contrast=\"auto\"><strong> puede llegar a ser m\u00e1s rentable que la inversi\u00f3n tradicional.<\/strong> Pero es que, adem\u00e1s de la rentabilidad econ\u00f3mica, la inversi\u00f3n sostenible reporta otros beneficios de car\u00e1cter emocional al inversor.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sentirse art\u00edfice y protagonista de la financiaci\u00f3n de grandes cambios socioecon\u00f3micos es uno de los alicientes de las inversiones sostenibles. Gracias al capital invertido, no solo se obtiene una rentabilidad, sino que se contribuye a impulsar causas favorables para toda la sociedad. Esta <\/span><b><span data-contrast=\"auto\">vinculaci\u00f3n afectiva<\/span><\/b><span data-contrast=\"auto\"> con la inversi\u00f3n hace que el nivel de satisfacci\u00f3n de inversor aumente.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Por su parte, la principal amenaza de la inversi\u00f3n sostenible es el llamado <\/span><b><span data-contrast=\"auto\">ecopostureo<\/span><\/b><span data-contrast=\"auto\"> o <\/span><b><i><span data-contrast=\"auto\">greenwashing<\/span><\/i><\/b><span data-contrast=\"auto\">. El problema reside en que no existen normas internacionales que garanticen una aplicaci\u00f3n homog\u00e9nea de criterios ASG. Esto deja la puerta abierta a que muchas empresas se muestren al p\u00fablico como sostenibles cuando en realidad no lo son.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En 2021, se descubri\u00f3 que los veinte mayores <strong>fondos de inversi\u00f3n ASG<\/strong> invert\u00edan en productores de combustibles f\u00f3siles, apuestas, alcohol y tabaco. La clave para evitar este tipo de pr\u00e1cticas est\u00e1 en impulsar el desarrollo de normativa ASG internacional. As\u00ed, se evitar\u00e1 enga\u00f1ar a los inversores que realmente quieren generar un impacto positivo con su dinero.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Si te ha parecido interesante este art\u00edculo no y te gustar\u00eda seguir profundizando en cuestiones similares, no te pierdas nuestro <\/span><strong><a href=\"https:\/\/www.inesem.es\/Master-En-Finanzas-E-Inversiones\" target=\"_blank\" rel=\"noopener\">M\u00e1ster en Finanzas e Inversiones<\/a><\/strong><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes qu\u00e9 es la inversi\u00f3n sostenible? \u00bfQuieres descubrir si es rentable? \u00a1Te lo contamos todo sobre el auge de la inversi\u00f3n sostenible!<\/p>\n","protected":false},"author":91974,"featured_media":7609,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-7608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El auge de la inversi\u00f3n sostenible: \u00bfes rentable realmente?<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es la inversi\u00f3n sostenible? \u00bfQuieres descubrir si es rentable? \u00a1Te lo contamos todo sobre el auge de la inversi\u00f3n sostenible!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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