{"id":1722,"date":"2013-11-19T17:10:44","date_gmt":"2013-11-19T16:10:44","guid":{"rendered":"http:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/?p=1722"},"modified":"2013-11-19T17:55:09","modified_gmt":"2013-11-19T16:55:09","slug":"seo-vs-sem","status":"publish","type":"post","link":"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/seo-vs-sem","title":{"rendered":"SEO vs SEM"},"content":{"rendered":"<p>En el marem\u00e1gnum de siglas que nos invaden en el terreno de las nuevas tecnolog\u00edas nos encontramos con dos que seguramente nos son familiares <strong>SEO<\/strong> y <strong>SEM<\/strong>. Pero, qu\u00e9 es cada una de ellas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1723\" title=\"Inesem-seo-sem\" src=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2013\/11\/Inesem_0049-2013-11-19-16_59_44.gif\" alt=\"\" width=\"941\" height=\"880\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/seo-vs-sem\/#SEO_Search_Engine_Optimization\" title=\"SEO (Search Engine Optimization)\">SEO (Search Engine Optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/seo-vs-sem\/#SEM_Search_Engine_Marketing\" title=\"SEM (Search Engine Marketing)\">SEM (Search Engine Marketing)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Search_Engine_Optimization\"><\/span>SEO (Search Engine Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tambi\u00e9n llamado <strong><em>posicionamiento natural<\/em><\/strong>, ser\u00e1 el que m\u00e1s veremos por ah\u00ed. Se refiere a las t\u00e9cnicas para hacer que una p\u00e1gina aparezca en los primeros lugares de la b\u00fasqueda en base a ciertas palabras.<\/p>\n<p>Este posicionamiento lo conseguimos optimizando la estructura de la p\u00e1gina, generando contenido original, usando las palabras clave, etiquetas, etc. \u00f3ptimas para conseguir ese buen posicionamiento.<\/p>\n<p>Para conseguir esta optimizaci\u00f3n es fundamental conocer perfectamente las reglas que siguen los buscadores ya que sino podr\u00eda ser no solo que no mejore nuestra posici\u00f3n sino que incluso nos pueden penalizar.<\/p>\n<p>En principio no tiene coste.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEM_Search_Engine_Marketing\"><\/span>SEM (Search Engine Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tambi\u00e9n llamado posicionamiento de pago, consiste en crear campa\u00f1as a trav\u00e9s de diversas herramientas (la m\u00e1s conocida <em><strong>Google AdWords<\/strong><\/em>), para que nuestro sitio se posicione en los primeros lugares.<\/p>\n<p>El problema aqu\u00ed es que puede que compitamos con empresas muy potentes cuyas inversiones en publicidad nos haga inasequible aparecer en esas primeras posiciones. En este caso no hay estrategia, es una subasta pura y dura quien m\u00e1s pague sale encima de quien pague menos.<\/p>\n<p>Es un buen sistema ya que en cuanto creamos la campa\u00f1a, podemos estar apareciendo en las primeras posiciones patrocinadas.<\/p>\n<p>Por otro lado aporta otra ventaja y es que proporcionar visitas a nuestra p\u00e1gina seguro que hacen que mejore el posicionamiento natural tambi\u00e9n.<\/p>\n<p>Ahora bien, aqu\u00ed jugaremos con las cantidades que podamos invertir.<\/p>\n<p>Ante el dilema sobre que usar <strong>SEO vs SEM<\/strong>, debemos tener claro que no son excluyentes y que uno puede servir para mejorar el otro, por lo que mi consejo ser\u00eda trabajar los dos a la vez.<\/p>\n<p>Lo que no nos debe dejar dudas es que de una u otra manera tenemos que conseguir que cuando alguien haga una b\u00fasqueda en la que nos interese estar, nuestra p\u00e1gina aparezca en los primeros lugares, sea por un m\u00e9todo, por el otro o por los dos.<\/p>\n<p>As\u00ed que yo cambiar\u00eda SEO vs SEM por SEO + SEM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO vs SEM, dos modos de posicionar nuestras p\u00e1ginas web.<\/p>\n","protected":false},"author":70,"featured_media":1723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[729],"class_list":["post-1722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO vs SEM | Canal Nuevas Tecnolog\u00edas<\/title>\n<meta name=\"description\" content=\"SEO vs SEM, dos modos de posicionar nuestras p\u00e1ginas web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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