{"id":2339,"date":"2016-02-01T11:20:30","date_gmt":"2016-02-01T10:20:30","guid":{"rendered":"http:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/?p=2339"},"modified":"2016-02-10T13:52:35","modified_gmt":"2016-02-10T12:52:35","slug":"google-correlate-y-google-trends","status":"publish","type":"post","link":"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/google-correlate-y-google-trends","title":{"rendered":"C\u00f3mo usar Google Correlate y Google Trends para mejorar el posicionamiento"},"content":{"rendered":"<p style=\"text-align: justify;\">En este art\u00edculo\u00a0quiero hablar de <strong>c\u00f3mo usar Google Correlate y Google Trends para mejorar el posicionamiento<\/strong> de nuestra p\u00e1gina web.<\/p>\n<p style=\"text-align: justify;\">Estas herramientas nos pueden ayudar a construir una estrategia de contenidos que nos faciliten el acceso a los primeros resultados de b\u00fasqueda de Google.\u00a0Tambi\u00e9n podr\u00edamos usarlas para realizar estudios de mercado con el fin de decidir donde hay un buen nicho de usuarios para ayudarnos en nuestra decisi\u00f3n de negocio.<\/p>\n<p style=\"text-align: justify;\">Centr\u00e1ndonos en el tema del posicionamiento, veamos c\u00f3mo se pueden usar:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/google-correlate-y-google-trends\/#Google_Correlate\" title=\"Google Correlate\">Google Correlate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/google-correlate-y-google-trends\/#Google_Trends\" title=\"Google Trends\">Google Trends<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Google_Correlate\"><\/span>Google Correlate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Esta herramienta nos permite encontrar t\u00e9rminos con <strong>actividad similares<\/strong> a los t\u00e9rminos que nos interesan.\u00a0Supongamos que nuestra p\u00e1gina pretende promocionar bicicletas, seguramente ese t\u00e9rmino est\u00e9 sumamente explotado y posicionarnos usando este t\u00e9rmino sea poco menos que imposible.<\/p>\n<p style=\"text-align: justify;\">Al realizar la b\u00fasqueda en Google Correlate, nos muestra una lista de t\u00e9rminos que usan los usuarios de la b\u00fasqueda bicicleta:<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2340\" src=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2016\/02\/Google-correlate.jpg\" alt=\"Google correlate\" width=\"567\" height=\"457\" srcset=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2016\/02\/Google-correlate.jpg 567w, https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2016\/02\/Google-correlate-175x141.jpg 175w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<p style=\"text-align: justify;\">Podr\u00edamos\u00a0centrarnos en el t\u00e9rmino <em>bicicleta carretera<\/em>, o en otros de la lista, o bien buscar partiendo de otro posible t\u00e9rmino en vez de <em>bicicleta<\/em>. Una vez hayamos descubierto el t\u00e9rmino que mejor se adapta a nuestras necesidades, debemos ser conscientes que es necesario incluirlo en el contenido de nuestra p\u00e1gina web para que comience a posicionar.<\/p>\n<p style=\"text-align: justify;\">Conjuntamente con Google Correlate, podemos utilizar Google trends para conseguir un mayor rendimiento. El funcionamiento es el siguiente:<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Google_Trends\"><\/span>Google Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">A trav\u00e9s de esta herramienta puedo conocer la evoluci\u00f3n de b\u00fasqueda de un t\u00e9rmino a lo largo del tiempo. As\u00ed,\u00a0junto con el anterior podemos decidir\u00a0si este t\u00e9rmino obtendr\u00e1 un porcentaje elevado de b\u00fasquedas y por tanto es adecuado o no para el posicionamiento.<\/p>\n<p style=\"text-align: justify;\">Por ejemplo si decidimos\u00a0usar el t\u00e9rmino <em>bicicleta<\/em>, al buscar en <strong><a href=\"https:\/\/www.google.es\/trends\/\" target=\"_blank\">Google Trends<\/a><\/strong>, vemos que es un t\u00e9rmino con una buena evoluci\u00f3n ya que cada a\u00f1o hay m\u00e1s b\u00fasquedas en la web con \u00e9ste t\u00e9rmino.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2341\" src=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2016\/02\/google-trends.jpg\" alt=\"google trends\" width=\"567\" height=\"351\" srcset=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2016\/02\/google-trends.jpg 567w, https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2016\/02\/google-trends-175x108.jpg 175w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<p style=\"text-align: justify;\">\u00a0Sin embargo cuando a\u00f1adimos m\u00e1s t\u00e9rminos como <em>bicicleta carretera, bicicleta monta\u00f1a,<\/em><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2342\" src=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2016\/02\/google-trends-comparativa.jpg\" alt=\"google trends comparativa\" width=\"567\" height=\"311\" srcset=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2016\/02\/google-trends-comparativa.jpg 567w, https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/files\/2016\/02\/google-trends-comparativa-175x96.jpg 175w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<p style=\"text-align: justify;\">Vemos claramente que esos dos t\u00e9rminos no tienen pr\u00e1cticamente b\u00fasquedas y lo peor, es que no se ve una evoluci\u00f3n positiva, por lo que ser\u00edan malos t\u00e9rminos para intentar posicionar mi web.<\/p>\n<p style=\"text-align: justify;\">Por tanto el uso conjunto de las dos herramientas de Google (<strong>Google correlate y Google Trends<\/strong>), nos puede ayudar a encontrar los t\u00e9rminos adecuados para un mejor posicionamiento de nuestra web.<\/p>\n<p style=\"text-align: justify;\">Una vez descubiertos esos t\u00e9rminos solo necesitaremos desarrollar los contenidos de la web entorno a ellos ya que as\u00ed nos aseguramos que mucha gente\u00a0los\u00a0est\u00e1 buscando y nosotros vamos a aparecer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vamos a conocer las herramientas Google correlate y Google trends con el objetivo de incluirlas en nuestra estrategia gratuita de posicionamiento SEO.<\/p>\n","protected":false},"author":70,"featured_media":2353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"class_list":["post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sistemas-y-seguridad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo usar Google Correlate y Google Trends para SEO<\/title>\n<meta name=\"description\" content=\"Vamos a conocer las herramientas Google correlate y Google trends con el objetivo de incluirlas en nuestra estrategia gratuita de posicionamiento SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inesem.es\/revistadigital\/informatica-y-tics\/google-correlate-y-google-trends\" \/>\n<meta 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