{"id":1180,"date":"2023-11-29T11:25:13","date_gmt":"2023-11-29T10:25:13","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&p=1180"},"modified":"2025-06-02T09:37:54","modified_gmt":"2025-06-02T07:37:54","slug":"producto-minimo-viable-o-mvp-como-crearlo","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/producto-minimo-viable-o-mvp-como-crearlo","title":{"rendered":"1×16 Producto M\u00ednimo Viable o MVP C\u00f3mo crearlo"},"content":{"rendered":"

\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n

En un contexto empresarial en el que cada vez cobran m\u00e1s importancia la recolecci\u00f3n y an\u00e1lisis de todo tipo de datos e informaci\u00f3n, as\u00ed como el estudio de cada uno de los factores y m\u00e9tricas que influyen en nuestra actividad comercial, nos resulta m\u00e1s f\u00e1cil que nunca acceder a las herramientas que con las que predecir la viabilidad o rentabilidad de un proyecto, o de una l\u00ednea de productos, y -por tanto- garantizar la m\u00e1xima reducci\u00f3n posible de riesgos.<\/span>\u00a0<\/span><\/p>\n

Y entre esas muchas t\u00e9cnicas e instrumentos que nos ayudan en este sentido, encontramos un concepto m\u00e1s que interesante, que ha venido adquiriendo una relevancia capital de un tiempo a esta parte en la gesti\u00f3n de negocio y del plan de ventas, especialmente dentro de enfoques tan en auge como puede ser la metodolog\u00eda Lean Startup. Hablamos del MVP (o Producto M\u00ednimo Viable), entendiendo por \u00e9ste aquel art\u00edculo que lanzamos al mercado a modo de prueba o prototipo, con el que poder testear la acogida, respuesta e inter\u00e9s que \u00e9ste despierta en usuarios y consumidores.<\/span>\u00a0<\/span><\/p>\n

As\u00ed pues, ser\u00e1 un producto con las funciones m\u00ednimas, pero -a la vez- con todas aquellas necesarias para hacerlo completamente operacional, que nos servir\u00e1 de punto de partida mediante el que conocer qu\u00e9 mejoras o modificaciones son necesarias para satisfacer en mayor medida la demanda del p\u00fablico objetivo y, ya s\u00ed, proceder a su producci\u00f3n, distribuci\u00f3n y venta en masa.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Objetivos:<\/strong><\/h2>\n
    \n
  • Conocer en qu\u00e9 consiste el Moonshot Thinking.<\/span><\/li>\n
  • Identificar los estados del Moonshot Thinking.<\/span><\/li>\n
  • Profundizar en el concepto de MVP.<\/span><\/li>\n
  • Analizar las implicaciones del MVP.<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    \u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n

    A todas aquellas personas implicadas<\/span> en el proceso de desarrollo y lanzamiento de productos, ya que les brinda la oportunidad de aprender r\u00e1pidamente, adaptarse a las necesidades del mercado y optimizar el uso de recursos.<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfQu\u00e9 aprender\u00e1s en este seminario? En un contexto empresarial en el que cada vez cobran m\u00e1s importancia la recolecci\u00f3n y an\u00e1lisis de todo tipo de datos e informaci\u00f3n, as\u00ed como el estudio de cada uno de los factores y m\u00e9tricas que influyen en nuestra actividad comercial, nos resulta m\u00e1s f\u00e1cil que nunca acceder a las […]<\/p>\n","protected":false},"featured_media":1364,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-1180","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"\n1x16 Producto M\u00ednimo Viable o MVP C\u00f3mo crearlo - 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