{"id":1534,"date":"2024-02-20T13:35:59","date_gmt":"2024-02-20T12:35:59","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&p=1534"},"modified":"2025-06-02T09:33:24","modified_gmt":"2025-06-02T07:33:24","slug":"product-led-growth-que-es-y-como-aplicarlo","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo","title":{"rendered":"1×25 Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo"},"content":{"rendered":"

\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n

El <\/span>P<\/span>roduct<\/span>-led<\/span> growth<\/span> o crecimiento liderado por el producto (PLG) es una metodolog\u00eda comercial en la que la adquisici\u00f3n, expansi\u00f3n, conversi\u00f3n y retenci\u00f3n de usuarios <\/span>o <\/span>clientes, impulsado<\/span> principalmente por el producto en s\u00ed, crea una alineaci\u00f3n en toda la empresa entre los equipos, desde la ingenier\u00eda hasta las ventas y el marketing, en torno al producto como la mayor fuente de crecimiento empresarial sostenible y escalable.<\/span> Entender este nuevo concepto en alza en sectores reales y casos de \u00e9xito, ayuda a entenderlo y llevarlo a cabo para implementarlo en modelos de negocio diferenciables.<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Objetivos:<\/strong><\/h2>\n
    \n
  • Comprender el t\u00e9rmino <\/span>Product<\/span>-led<\/span> growth<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
  • Aprender c\u00f3mo implementar el modelo PLG<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
  • Conocer casos de \u00e9xito de PLG<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
  • Tomar conciencia de la importancia <\/span>actual del PLG en el mercado.\u00a0<\/span>\u00a0<\/span><\/li>\n
  • Concienciar sobre la importancia centrada en el producto o servicio.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    \u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n

    A t<\/span>odas aquellas personas que est\u00e9n en un proceso de <\/span>formaci\u00f3n de marketing o ventas, as\u00ed como emprendedores y trabajadores que deseen actualizar su modelo de estructura de negocio basado en el producto o servicio, para<\/span> adquirir herrami<\/span>entas o conocimientos para implan<\/span>tarlo de manera exitosa.<\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfQu\u00e9 aprender\u00e1s en este seminario? El Product-led growth o crecimiento liderado por el producto (PLG) es una metodolog\u00eda comercial en la que la adquisici\u00f3n, expansi\u00f3n, conversi\u00f3n y retenci\u00f3n de usuarios o clientes, impulsado principalmente por el producto en s\u00ed, crea una alineaci\u00f3n en toda la empresa entre los equipos, desde la ingenier\u00eda hasta las ventas […]<\/p>\n","protected":false},"featured_media":1641,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-1534","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"\n1x25 Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo - Territorio INESEM<\/title>\n<meta name=\"description\" content=\"Descubre el nuevo contenido en abierto sobre Product Led Growth de mano de Iv\u00e1n Iglesias Baena.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1x25 Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo - Territorio INESEM\" \/>\n<meta property=\"og:description\" content=\"Descubre el nuevo contenido en abierto sobre Product Led Growth de mano de Iv\u00e1n Iglesias Baena.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/\" \/>\n<meta property=\"og:site_name\" content=\"Territorio INESEM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InesemBusinessSchool\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T07:33:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/03\/web-ivan-iglesias-baena.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@inesem\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/\",\"url\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/\",\"name\":\"1x25 Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo - Territorio INESEM\",\"isPartOf\":{\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/03\/web-ivan-iglesias-baena.webp\",\"datePublished\":\"2024-02-20T12:35:59+00:00\",\"dateModified\":\"2025-06-02T07:33:24+00:00\",\"description\":\"Descubre el nuevo contenido en abierto sobre Product Led Growth de mano de Iv\u00e1n Iglesias Baena.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#primaryimage\",\"url\":\"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/03\/web-ivan-iglesias-baena.webp\",\"contentUrl\":\"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/03\/web-ivan-iglesias-baena.webp\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.inesem.es\/territorio-inesem\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tienda\",\"item\":\"https:\/\/www.inesem.es\/territorio-inesem\/tienda\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"1×25 Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/#website\",\"url\":\"https:\/\/www.inesem.es\/territorio-inesem\/\",\"name\":\"Territorio INESEM\",\"description\":\"Webinars y podcast\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.inesem.es\/territorio-inesem\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"1x25 Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo - Territorio INESEM","description":"Descubre el nuevo contenido en abierto sobre Product Led Growth de mano de Iv\u00e1n Iglesias Baena.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/","og_locale":"es_ES","og_type":"article","og_title":"1x25 Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo - Territorio INESEM","og_description":"Descubre el nuevo contenido en abierto sobre Product Led Growth de mano de Iv\u00e1n Iglesias Baena.","og_url":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/","og_site_name":"Territorio INESEM","article_publisher":"https:\/\/www.facebook.com\/InesemBusinessSchool","article_modified_time":"2025-06-02T07:33:24+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/03\/web-ivan-iglesias-baena.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@inesem","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/","url":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/","name":"1x25 Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo - Territorio INESEM","isPartOf":{"@id":"https:\/\/www.inesem.es\/territorio-inesem\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#primaryimage"},"image":{"@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/03\/web-ivan-iglesias-baena.webp","datePublished":"2024-02-20T12:35:59+00:00","dateModified":"2025-06-02T07:33:24+00:00","description":"Descubre el nuevo contenido en abierto sobre Product Led Growth de mano de Iv\u00e1n Iglesias Baena.","breadcrumb":{"@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#primaryimage","url":"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/03\/web-ivan-iglesias-baena.webp","contentUrl":"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/03\/web-ivan-iglesias-baena.webp","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.inesem.es\/territorio-inesem\/"},{"@type":"ListItem","position":2,"name":"Tienda","item":"https:\/\/www.inesem.es\/territorio-inesem\/tienda"},{"@type":"ListItem","position":3,"name":"1×25 Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo"}]},{"@type":"WebSite","@id":"https:\/\/www.inesem.es\/territorio-inesem\/#website","url":"https:\/\/www.inesem.es\/territorio-inesem\/","name":"Territorio INESEM","description":"Webinars y podcast","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inesem.es\/territorio-inesem\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product\/1534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/comments?post=1534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/media\/1641"}],"wp:attachment":[{"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/media?parent=1534"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product_brand?post=1534"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product_cat?post=1534"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product_tag?post=1534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}