{"id":1550,"date":"2024-02-26T09:27:04","date_gmt":"2024-02-26T08:27:04","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&p=1550"},"modified":"2025-06-02T09:31:59","modified_gmt":"2025-06-02T07:31:59","slug":"como-usar-el-big-data-para-la-creacion-de-contenido","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido","title":{"rendered":"1×27 C\u00f3mo usar el Big Data para la Creaci\u00f3n de Contenido"},"content":{"rendered":"

\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n

El Big Data es una realidad en todos los \u00e1mbitos de nuestra sociedad y el deporte no escapa a ella. <\/span>Hoy en d\u00eda<\/span> ya no vale \u00fanicamente con conocer las m\u00e9tricas cl\u00e1sicas tales como goles, tarjetas, c\u00f3rners, faltas, aces, dobles faltas, tapones, rebotes, etc., sino que el espectro se ha ampliado con otra serie de variables que aportan un nuevo universo de informaci\u00f3n<\/span>.<\/span> En este seminario <\/span>se profundizar\u00e1 en c\u00f3mo poder crear contenido a partir de<\/span>l<\/span> an\u00e1lisis de datos<\/span>,<\/span> que se<\/span>a<\/span> interesante para las nuevas audiencias<\/span>, conociendo diversas herramientas y proporcionando tips \u00fatiles<\/span> para <\/span>poder diferenciarse del resto.<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Objetivos:<\/strong><\/h2>\n
    \n
  • Comprender el universo del Big Data actual en el deporte y, en concreto, en el f\u00fatbol<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/li>\n
  • Conocer el proceso de trabajo para la elaboraci\u00f3n de contenido deportivo basado en datos<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
  • Conocer herramientas que ayudan a elaborar contenidos basados en datos<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
  • Aprender a elegir los momentos de publicaci\u00f3n de los contenidos<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    \u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n

    A aquellos periodistas y creadores de contenido volcados en la informaci\u00f3n deportiva que quieran dar un giro a su vocaci\u00f3n, en un \u00e1mbito que est\u00e1 creciendo cada vez m\u00e1s como es el Big Data.\u202f<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfQu\u00e9 aprender\u00e1s en este seminario? El Big Data es una realidad en todos los \u00e1mbitos de nuestra sociedad y el deporte no escapa a ella. Hoy en d\u00eda ya no vale \u00fanicamente con conocer las m\u00e9tricas cl\u00e1sicas tales como goles, tarjetas, c\u00f3rners, faltas, aces, dobles faltas, tapones, rebotes, etc., sino que el espectro se ha […]<\/p>\n","protected":false},"featured_media":1553,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-1550","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"\n1x27 C\u00f3mo usar el Big Data para la Creaci\u00f3n de Contenido - Territorio INESEM<\/title>\n<meta name=\"description\" content=\"Descubre el nuevo contenido en abierto sobre c\u00f3mo usar el Big Data para la creaci\u00f3n de contenido de mano de Miguel \u00c1ngel Garc\u00eda Rodr\u00edguez.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1x27 C\u00f3mo usar el Big Data para la Creaci\u00f3n de Contenido - Territorio INESEM\" \/>\n<meta property=\"og:description\" content=\"Descubre el nuevo contenido en abierto sobre c\u00f3mo usar el Big Data para la creaci\u00f3n de contenido de mano de Miguel \u00c1ngel Garc\u00eda Rodr\u00edguez.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/\" \/>\n<meta property=\"og:site_name\" content=\"Territorio INESEM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InesemBusinessSchool\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T07:31:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/02\/web-Miguel-Angel-Garcia-Rodriguez.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@inesem\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/\",\"url\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/\",\"name\":\"1x27 C\u00f3mo usar el Big Data para la Creaci\u00f3n de Contenido - Territorio INESEM\",\"isPartOf\":{\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/02\/web-Miguel-Angel-Garcia-Rodriguez.webp\",\"datePublished\":\"2024-02-26T08:27:04+00:00\",\"dateModified\":\"2025-06-02T07:31:59+00:00\",\"description\":\"Descubre el nuevo contenido en abierto sobre c\u00f3mo usar el Big Data para la creaci\u00f3n de contenido de mano de Miguel \u00c1ngel Garc\u00eda Rodr\u00edguez.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#primaryimage\",\"url\":\"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/02\/web-Miguel-Angel-Garcia-Rodriguez.webp\",\"contentUrl\":\"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/02\/web-Miguel-Angel-Garcia-Rodriguez.webp\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.inesem.es\/territorio-inesem\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tienda\",\"item\":\"https:\/\/www.inesem.es\/territorio-inesem\/tienda\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"1×27 C\u00f3mo usar el Big Data para la Creaci\u00f3n de Contenido\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/#website\",\"url\":\"https:\/\/www.inesem.es\/territorio-inesem\/\",\"name\":\"Territorio INESEM\",\"description\":\"Webinars y podcast\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.inesem.es\/territorio-inesem\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"1x27 C\u00f3mo usar el Big Data para la Creaci\u00f3n de Contenido - Territorio INESEM","description":"Descubre el nuevo contenido en abierto sobre c\u00f3mo usar el Big Data para la creaci\u00f3n de contenido de mano de Miguel \u00c1ngel Garc\u00eda Rodr\u00edguez.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/","og_locale":"es_ES","og_type":"article","og_title":"1x27 C\u00f3mo usar el Big Data para la Creaci\u00f3n de Contenido - Territorio INESEM","og_description":"Descubre el nuevo contenido en abierto sobre c\u00f3mo usar el Big Data para la creaci\u00f3n de contenido de mano de Miguel \u00c1ngel Garc\u00eda Rodr\u00edguez.","og_url":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/","og_site_name":"Territorio INESEM","article_publisher":"https:\/\/www.facebook.com\/InesemBusinessSchool","article_modified_time":"2025-06-02T07:31:59+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/02\/web-Miguel-Angel-Garcia-Rodriguez.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@inesem","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/","url":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/","name":"1x27 C\u00f3mo usar el Big Data para la Creaci\u00f3n de Contenido - Territorio INESEM","isPartOf":{"@id":"https:\/\/www.inesem.es\/territorio-inesem\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#primaryimage"},"image":{"@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/02\/web-Miguel-Angel-Garcia-Rodriguez.webp","datePublished":"2024-02-26T08:27:04+00:00","dateModified":"2025-06-02T07:31:59+00:00","description":"Descubre el nuevo contenido en abierto sobre c\u00f3mo usar el Big Data para la creaci\u00f3n de contenido de mano de Miguel \u00c1ngel Garc\u00eda Rodr\u00edguez.","breadcrumb":{"@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#primaryimage","url":"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/02\/web-Miguel-Angel-Garcia-Rodriguez.webp","contentUrl":"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2024\/02\/web-Miguel-Angel-Garcia-Rodriguez.webp","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/como-usar-el-big-data-para-la-creacion-de-contenido\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.inesem.es\/territorio-inesem\/"},{"@type":"ListItem","position":2,"name":"Tienda","item":"https:\/\/www.inesem.es\/territorio-inesem\/tienda"},{"@type":"ListItem","position":3,"name":"1×27 C\u00f3mo usar el Big Data para la Creaci\u00f3n de Contenido"}]},{"@type":"WebSite","@id":"https:\/\/www.inesem.es\/territorio-inesem\/#website","url":"https:\/\/www.inesem.es\/territorio-inesem\/","name":"Territorio INESEM","description":"Webinars y podcast","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inesem.es\/territorio-inesem\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product\/1550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/comments?post=1550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/media\/1553"}],"wp:attachment":[{"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/media?parent=1550"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product_brand?post=1550"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product_cat?post=1550"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.inesem.es\/territorio-inesem\/wp-json\/wp\/v2\/product_tag?post=1550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}