{"id":1556,"date":"2024-02-26T14:22:44","date_gmt":"2024-02-26T13:22:44","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&p=1556"},"modified":"2025-06-02T09:31:43","modified_gmt":"2025-06-02T07:31:43","slug":"la-importancia-de-la-marca-a-la-hora-de-comunicarnos","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/la-importancia-de-la-marca-a-la-hora-de-comunicarnos","title":{"rendered":"1×28 La Importancia de la Marca a la Hora de Comunicarnos"},"content":{"rendered":"

\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n

La comunicaci\u00f3n es una pieza clave en las organizaciones para su \u00e9xito. Una forma de reducir riesgos con la comunicaci\u00f3n es tener una Cultura de Marca bien definida para el d\u00eda a d\u00eda de tus trabajadores. Una Cultura de Marca est\u00e1 precedida por el trabajo estrat\u00e9gico de una compa\u00f1\u00eda respecto a la definici\u00f3n de Marca.\u00a0<\/span>\u00a0<\/span><\/p>\n

El d\u00eda a d\u00eda de una compa\u00f1\u00eda est\u00e1 lleno de retos y la Marca, y su Cultura, nos ayuda a tener claro los objetivos y c\u00f3mo conseguirlos. Esto en el \u00e1mbito de la comunicaci\u00f3n interna de la empresa se declina en atributos, patrones de comportamiento, roles, personalidad… Veremos como el paraguas estrat\u00e9gico de la Marca nos ayuda a conseguir una comunicaci\u00f3n m\u00e1s clara y eficaz dentro de la compa\u00f1\u00eda y conseguir aunar fuerzas para conseguir los objetivos marcados.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Objetivos:<\/strong><\/h2>\n
    \n
  • Entender la importancia de la Marca.<\/span>\u00a0<\/span><\/li>\n
  • Comprender c\u00f3mo se forma una Cultura de Marca y nos ayuda a conseguir los objetivos de la empresa.\u00a0<\/span>\u00a0<\/span><\/li>\n
  • Gu\u00eda, l\u00edmites y recomendaciones que nos pauta la Marca.<\/span>\u00a0<\/span>\u00a0<\/span><\/li>\n
  • Las claves de una comunicaci\u00f3n sana dentro de una empresa.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    \u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n

    A t<\/span>odas aquellas personas que dirijan una empresa, o puestos directivos, y desean reforzar el impacto de su negocio a trav\u00e9s de la cultura de empresa.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfQu\u00e9 aprender\u00e1s en este seminario? La comunicaci\u00f3n es una pieza clave en las organizaciones para su \u00e9xito. Una forma de reducir riesgos con la comunicaci\u00f3n es tener una Cultura de Marca bien definida para el d\u00eda a d\u00eda de tus trabajadores. Una Cultura de Marca est\u00e1 precedida por el trabajo estrat\u00e9gico de una compa\u00f1\u00eda respecto […]<\/p>\n","protected":false},"featured_media":1559,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-1556","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"\n1x28 La Importancia de la Marca a la Hora de Comunicarnos - 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