{"id":1748,"date":"2024-05-23T12:10:04","date_gmt":"2024-05-23T10:10:04","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&p=1748"},"modified":"2025-06-02T08:53:26","modified_gmt":"2025-06-02T06:53:26","slug":"cro-como-mejorar-tu-tasa-de-conversion","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/cro-como-mejorar-tu-tasa-de-conversion","title":{"rendered":"1×39 CRO: C\u00f3mo mejorar tu Tasa de Conversi\u00f3n"},"content":{"rendered":"

\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n

Es curioso c\u00f3mo, pese a que cada d\u00eda hay m\u00e1s negocios digitales en el mundo, el t\u00e9rmino CRO apenas tiene b\u00fasquedas en Google en Espa\u00f1a.<\/span>\u00a0<\/span>El problema de esto es que, muchos negocios cuyas webs no funcionan como les gustar\u00eda, piensan que consiguiendo m\u00e1s tr\u00e1fico se va a resolver el problema.<\/span>\u00a0<\/span>Y no es as\u00ed.<\/span>\u00a0<\/span>Como mucho, el problema se pal\u00eda.<\/span>\u00a0<\/span>Es como tratar un dolor de muelas con <\/span>Nolotil<\/span><\/i>: s\u00ed, cuando te tomas uno te deja de doler la boca, pero al rato el problema vuelve a surgir.<\/span>\u00a0<\/span>Hasta que no lo curas de ra\u00edz.<\/span>\u00a0<\/span>Pues en un negocio digital ocurre lo mismo: si te cuesta convertir a los usuarios que traes, invertir en la compra de tr\u00e1fico lo \u00fanico que vas a conseguir es maquillar los resultados de venta\u2026 y un agujero en tu cuenta del banco.<\/span>\u00a0<\/span>As\u00ed que, cuanto antes aprendas a convencer a las personas que entran a tu web, antes solucionar\u00e1s el verdadero problema de tu producto digital. Y \u00e9sta es la \u00fanica manera de poder escalar los resultados cuando no te sobra la inversi\u00f3n.<\/span>\u00a0<\/span><\/p>\n

Por eso, aqu\u00ed hablaremos de CRO y de su metodolog\u00eda. Y de las t\u00e9cnicas y herramientas necesarias para aumentar tu tasa de conversi\u00f3n.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Objetivos:<\/strong><\/h2>\n
    \n
  • Saber qu\u00e9 es el CRO.<\/span>\u00a0<\/span><\/li>\n
  • Conocer c\u00f3mo funciona el comportamiento humano frente a la compra: ciclo de compra, sesgos y principios del CRO.<\/span>\u00a0<\/span><\/li>\n
  • Las t\u00e9cnicas y herramientas adecuadas.<\/span>\u00a0<\/span><\/li>\n
  • La metodolog\u00eda para empezar a trabajar sobre tu tasa de conversi\u00f3n.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    \u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n

    A aquellas personas que gestionen, dirijan o trabajen con productos digitales (webs o <\/span>apps<\/span>) de los que esperan obtener un rendimiento econ\u00f3mico.<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfQu\u00e9 aprender\u00e1s en este seminario? Es curioso c\u00f3mo, pese a que cada d\u00eda hay m\u00e1s negocios digitales en el mundo, el t\u00e9rmino CRO apenas tiene b\u00fasquedas en Google en Espa\u00f1a.\u00a0El problema de esto es que, muchos negocios cuyas webs no funcionan como les gustar\u00eda, piensan que consiguiendo m\u00e1s tr\u00e1fico se va a resolver el problema.\u00a0Y […]<\/p>\n","protected":false},"featured_media":1750,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-1748","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"\n1x39 CRO: C\u00f3mo mejorar tu Tasa de Conversi\u00f3n - 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