{"id":2540,"date":"2024-11-13T18:31:35","date_gmt":"2024-11-13T17:31:35","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&#038;p=2540"},"modified":"2025-02-18T13:25:53","modified_gmt":"2025-02-18T12:25:53","slug":"208-neuromarketing-como-influye-en-el-comportamiento-del-consumidor","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/208-neuromarketing-como-influye-en-el-comportamiento-del-consumidor","title":{"rendered":"2\u00d708 Neuromarketing: C\u00f3mo influye en el Comportamiento del Consumidor"},"content":{"rendered":"<h2><strong>\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n<p>Nuestros clientes toman cada d\u00eda m\u00e1s de 35.000 decisiones y, la mayor parte de ellas, se producen de forma inconsciente. Sin embargo, las estrategias habituales de marketing y ventas, se centran en ofrecer argumentos para vender a la parte consciente de los usuarios y esto hace que no sean tan efectivas como deber\u00edan. Por eso, en este seminario, vamos a conocer en detalle c\u00f3mo funciona el comportamiento de nuestros consumidores y cu\u00e1l es el papel del Neuromarketing en todo este asunto. Todo ello con el objetivo de que puedas desarrollar estrategias de marketing m\u00e1s efectivas y que te ayuden a generar ventas.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Objetivos:<\/strong><\/h2>\n<ul>\n<li>\u00a0Entender c\u00f3mo toman decisiones nuestros clientes.<\/li>\n<li>Comprender ciertos aspectos del comportamiento del consumidor que afectan a nuestras ventanas.<\/li>\n<li>Conocer el Neuromarketing, incluyendo las ventajas y limitaciones de esta disciplina.<\/li>\n<li>Aprender ciertas estrategias para fortalecer nuestra marca e incrementar las conversiones en distintas plataformas digitales.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n<p>A todas aquellas personas que quieran conocer con mayor profundidad los procesos psicol\u00f3gicos que afectan a la toma de decisiones de sus clientes. Todo ello con el objetivo de crear estrategias m\u00e1s efectivas que les permitan fidelizar clientes y obtener mejores resultados a nivel comercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 aprender\u00e1s en este seminario? Nuestros clientes toman cada d\u00eda m\u00e1s de 35.000 decisiones y, la mayor parte de ellas, se producen de forma inconsciente. Sin embargo, las estrategias habituales de marketing y ventas, se centran en ofrecer argumentos para vender a la parte consciente de los usuarios y esto hace que no sean tan [&hellip;]<\/p>\n","protected":false},"featured_media":2542,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-2540","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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