{"id":2629,"date":"2025-02-19T13:17:38","date_gmt":"2025-02-19T12:17:38","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo-2\/"},"modified":"2025-02-19T13:17:38","modified_gmt":"2025-02-19T12:17:38","slug":"product-led-growth-que-es-y-como-aplicarlo-2","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo-2","title":{"rendered":"Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo"},"content":{"rendered":"

\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n

El <\/span>P<\/span>roduct<\/span>-led<\/span> growth<\/span> o crecimiento liderado por el producto (PLG) es una metodolog\u00eda comercial en la que la adquisici\u00f3n, expansi\u00f3n, conversi\u00f3n y retenci\u00f3n de usuarios <\/span>o <\/span>clientes, impulsado<\/span> principalmente por el producto en s\u00ed. Crea una alineaci\u00f3n en toda la empresa entre los equipos, desde la ingenier\u00eda hasta las ventas y el marketing, en torno al producto como la mayor fuente de crecimiento empresarial sostenible y escalable.<\/span> Entender este nuevo concepto en alza en sectores reales y casos de \u00e9xito, ayuda a entenderlo y llevarlo a cabo para implementarlo en modelos de negocio diferenciables.<\/span><\/span>\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

Objetivos:<\/strong><\/h2>\n
    \n
  • Comprender el t\u00e9rmino <\/span>Product<\/span>-led<\/span> growth<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
  • Aprender c\u00f3mo implementar el modelo PLG<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
  • Conocer casos de \u00e9xito de PLG<\/span>.<\/span><\/span>\u00a0<\/span><\/li>\n
  • Tomar conciencia de la importancia <\/span>actual del PLG en el mercado.\u00a0<\/span>\u00a0<\/span><\/li>\n
  • Concienciar sobre la importancia centrada en el producto o servicio.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    \u00a0<\/p>\n

    \u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n

    A t<\/span>odas aquellas personas que est\u00e9n en un proceso de <\/span>formaci\u00f3n de marketing o ventas, as\u00ed como emprendedores y trabajadores que deseen actualizar su modelo de estructura de negocio basado en el producto o servicio, para<\/span> adquirir herrami<\/span>entas o conocimientos para implan<\/span>tarlo de manera exitosa.<\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfQu\u00e9 aprender\u00e1s en este seminario? El Product-led growth o crecimiento liderado por el producto (PLG) es una metodolog\u00eda comercial en la que la adquisici\u00f3n, expansi\u00f3n, conversi\u00f3n y retenci\u00f3n de usuarios o clientes, impulsado principalmente por el producto en s\u00ed. Crea una alineaci\u00f3n en toda la empresa entre los equipos, desde la ingenier\u00eda hasta las ventas […]<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[],"product_tag":[],"class_list":{"0":"post-2629","1":"product","2":"type-product","3":"status-publish","5":"desktop-align-center","6":"tablet-align-left","7":"mobile-align-left","9":"first","10":"instock","11":"downloadable","12":"virtual","13":"sold-individually","14":"purchasable","15":"product-type-webinar"},"acf":[],"yoast_head":"\nProduct Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo - Territorio INESEM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/product-led-growth-que-es-y-como-aplicarlo-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Led Growth: qu\u00e9 es y c\u00f3mo aplicarlo - Territorio INESEM\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 aprender\u00e1s en este seminario? 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