{"id":2738,"date":"2025-07-07T09:57:09","date_gmt":"2025-07-07T07:57:09","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&p=2738"},"modified":"2025-09-16T12:08:18","modified_gmt":"2025-09-16T10:08:18","slug":"3x01-google-y-long-tail-que-futuro-nos-espera","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/3x01-google-y-long-tail-que-futuro-nos-espera","title":{"rendered":"3X01 | Google y Long Tail, \u00bfqu\u00e9 futuro nos espera?"},"content":{"rendered":"

\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n

\u00bfEscribes contenido para tu web, pero <\/span>apenas <\/span>lo leen<\/span> porque no aparece en Google<\/span>?<\/span> \u00bf<\/span>Tienes<\/span> un art\u00edculo que <\/span>funciona<\/span> pero no consigues replicarlo<\/span>?<\/span> No se trata solamente de escribir, sino de trabajar con una estrategia<\/span>. En el <\/span>webinar<\/span> de hoy aprender\u00e1s <\/span>las claves<\/span> a<\/span> tener en cuenta <\/span>antes de redactar para <\/span>que tus art\u00edculos atraigan <\/span>tr\u00e1fico de calidad. Consigue un blog que trabaje por <\/span>t\u00ed<\/span> aprovechando las bondades de las palabras clave <\/span>long<\/span> tail<\/span> para SEO en Google.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Objetivos:<\/strong><\/h2>\n
    \n
  • Comprender el concepto de palabra clave y sus m\u00e9tricas principales (intenci\u00f3n, volumen, dificultad).<\/span><\/li>\n<\/ul>\n
      \n
    • Asimilar la relevancia de la intenci\u00f3n de b\u00fasqueda.<\/span><\/li>\n<\/ul>\n
        \n
      • Aprender a seleccionar las palabras clave id\u00f3neas.<\/span><\/li>\n<\/ul>\n
          \n
        • \n
            \n
          • Ser conscientes de las capacidades y momento de nuestro proyecto.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
              \n
            • \n
                \n
              • Identificar qu\u00e9 palabras clave podemos plantearnos y por qu\u00e9.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                  \n
                • \n
                    \n
                  • Diferenciar los distintos tipos de palabra clave (short tail, medium tail, long tail).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                      \n
                    • Interiorizar y aprovechar el potencial de las palabras clave long tail.<\/span><\/li>\n<\/ul>\n
                        \n
                      • \n
                          \n
                        • Saber cu\u00e1ndo, c\u00f3mo y por qu\u00e9 emplearlas.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                            \n
                          • Conocer las t\u00e9cnicas y herramientas para la b\u00fasqueda de palabras clave.<\/span><\/li>\n<\/ul>\n
                              \n
                            • Ser conscientes de las limitaciones de las herramientas y la importancia del \u201ctrabajo de campo\u201d.<\/span><\/li>\n<\/ul>\n

                               <\/p>\n

                               <\/p>\n

                              \u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n

                              Personas interesadas en aprender SEO para posicionar sus negocios o blogs en internet.<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                              \u00bfQu\u00e9 aprender\u00e1s en este seminario? \u00bfEscribes contenido para tu web, pero apenas lo leen porque no aparece en Google? \u00bfTienes un art\u00edculo que funciona pero no consigues replicarlo? No se trata solamente de escribir, sino de trabajar con una estrategia. En el webinar de hoy aprender\u00e1s las claves a tener en cuenta antes de redactar […]<\/p>\n","protected":false},"featured_media":2767,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-2738","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"\n3X01 | Google y Long Tail, \u00bfqu\u00e9 futuro nos espera? 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