{"id":2777,"date":"2025-09-16T12:00:11","date_gmt":"2025-09-16T10:00:11","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&p=2777"},"modified":"2025-11-03T17:08:05","modified_gmt":"2025-11-03T16:08:05","slug":"3x03-entendiendo-google-ads-para-no-perder-dinero","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/3x03-entendiendo-google-ads-para-no-perder-dinero","title":{"rendered":"3X03 | Entendiendo Google Ads para no perder Dinero"},"content":{"rendered":"

\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n

En el mundo digital actual, Google <\/span>Ads<\/span> se ha convertido en una herramienta clave para cualquier negocio que quiera atraer clientes de manera efectiva. Sin embargo, muchas empresas desperdician dinero en campa\u00f1as mal estructuradas, sin una estrategia clara. En este seminario, aprender\u00e1s c\u00f3mo funciona Google <\/span>Ads<\/span>, cu\u00e1les son los errores m\u00e1s comunes que debes evitar y c\u00f3mo dise\u00f1ar campa\u00f1as que generen un retorno real de inversi\u00f3n. Descubre c\u00f3mo segmentar correctamente tu audiencia, optimizar tus anuncios y medi<\/span>r resultados para asegurarte de que cada euro invertido en publicidad se convierta en ventas.<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Objetivos:<\/strong><\/h2>\n
    \n
  • Comprender el funcionamiento de Google Ads y su impacto en los negocios digitales.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Aprender a estructurar campa\u00f1as de manera eficiente, desde la investigaci\u00f3n de palabras clave hasta la optimizaci\u00f3n de anuncios.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • Identificar y evitar los errores m\u00e1s comunes que hacen que las campa\u00f1as no sean rentables.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
          \n
        • Conocer c\u00f3mo segmentar audiencias de forma estrat\u00e9gica para maximizar la conversi\u00f3n.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
            \n
          • Implementar herramientas y m\u00e9tricas clave para analizar y mejorar el rendimiento de las campa\u00f1as.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

             <\/p>\n

             <\/p>\n

            \u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n

            Este seminario est\u00e1 dise\u00f1ado para emprendedores, responsables de marketing, gestores de <\/span>eCommerce<\/span> y profesionales del <\/span>Paid<\/span> Media que quieran mejorar su estrategia publicitaria en Google <\/span>Ads<\/span>. Tanto si est\u00e1s comenzando como si ya has invertido en la <\/span>plataforma<\/span> pero no ves los resultados esperados, aqu\u00ed aprender\u00e1s a estructurar campa\u00f1as efectivas que generen ventas sin desperdiciar presupuesto.<\/span><\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            \u00bfQu\u00e9 aprender\u00e1s en este seminario? En el mundo digital actual, Google Ads se ha convertido en una herramienta clave para cualquier negocio que quiera atraer clientes de manera efectiva. Sin embargo, muchas empresas desperdician dinero en campa\u00f1as mal estructuradas, sin una estrategia clara. En este seminario, aprender\u00e1s c\u00f3mo funciona Google Ads, cu\u00e1les son los errores […]<\/p>\n","protected":false},"featured_media":2781,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-2777","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"\n3X03 | Entendiendo Google Ads para no perder Dinero - 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