{"id":2836,"date":"2026-01-13T09:22:55","date_gmt":"2026-01-13T08:22:55","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&#038;p=2836"},"modified":"2026-01-13T09:22:55","modified_gmt":"2026-01-13T08:22:55","slug":"3x10-la-revolucion-de-la-publicidad-digital-con-ia","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/3x10-la-revolucion-de-la-publicidad-digital-con-ia","title":{"rendered":"3\u00d710 La revoluci\u00f3n de la publicidad digital con IA"},"content":{"rendered":"<h2><strong>\u00bfQu\u00e9 aprender\u00e1s sobre la IA en publicidad digital?<\/strong><\/h2>\n<p>Aprender\u00e1s <strong data-start=\"434\" data-end=\"523\">c\u00f3mo la inteligencia artificial est\u00e1 transformando la publicidad digital desde dentro<\/strong>, cambiando la forma en la que las marcas crean campa\u00f1as, segmentan audiencias, optimizan presupuestos y miden resultados.<br data-start=\"645\" data-end=\"648\" \/>Entender\u00e1s qu\u00e9 tareas ya est\u00e1n siendo automatizadas, cu\u00e1les siguen necesitando criterio humano y c\u00f3mo convivir profesionalmente con la IA sin perder el valor creativo y estrat\u00e9gico.<\/p>\n<h2><strong>\u00bfQu\u00e9 aplicaciones reales de IA en publicidad conocer\u00e1s?<\/strong><\/h2>\n<ul>\n<li data-start=\"1324\" data-end=\"1366\">Automatizaci\u00f3n de campa\u00f1as publicitarias<\/li>\n<li data-start=\"1369\" data-end=\"1406\">Segmentaci\u00f3n avanzada de audiencias<\/li>\n<li data-start=\"1409\" data-end=\"1448\">Optimizaci\u00f3n de creatividades y copys<\/li>\n<li data-start=\"1451\" data-end=\"1486\">An\u00e1lisis predictivo de resultados<\/li>\n<li data-start=\"1489\" data-end=\"1549\">Plataformas que ya integran IA en su funcionamiento diario<\/li>\n<\/ul>\n<h2><strong>\u00bfA qui\u00e9n va dirigido este episodio?<\/strong><\/h2>\n<p>Este seminario est\u00e1 dirigido a profesionales de la publicidad y el marketing digital que quieren comprender c\u00f3mo la inteligencia artificial est\u00e1 transformando su sector y c\u00f3mo adaptarse a estos cambios. Tambi\u00e9n resulta especialmente interesante para estudiantes que aspiran a desarrollar su carrera en el \u00e1mbito publicitario y desean adelantarse a las nuevas competencias que demanda el mercado. Adem\u00e1s, est\u00e1 pensado para perfiles creativos que buscan entender el impacto real de la IA en los procesos creativos, estrat\u00e9gicos y de toma de decisiones, as\u00ed como para todas aquellas personas interesadas en anticiparse al futuro del mercado publicitario y mantenerse competitivas en un entorno en constante evoluci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 aprender\u00e1s sobre la IA en publicidad digital? Aprender\u00e1s c\u00f3mo la inteligencia artificial est\u00e1 transformando la publicidad digital desde dentro, cambiando la forma en la que las marcas crean campa\u00f1as, segmentan audiencias, optimizan presupuestos y miden resultados.Entender\u00e1s qu\u00e9 tareas ya est\u00e1n siendo automatizadas, cu\u00e1les siguen necesitando criterio humano y c\u00f3mo convivir profesionalmente con la IA [&hellip;]<\/p>\n","protected":false},"featured_media":2837,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[29],"product_tag":[],"class_list":{"0":"post-2836","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-proximos","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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