{"id":447,"date":"2023-05-07T09:04:39","date_gmt":"2023-05-07T07:04:39","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&p=447"},"modified":"2025-06-02T09:55:38","modified_gmt":"2025-06-02T07:55:38","slug":"brand-building","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/brand-building","title":{"rendered":"0X04 Brand Building"},"content":{"rendered":"

\u00bfQu\u00e9 aprender\u00e1s en este seminario? <\/span><\/b>\u00a0<\/span><\/h2>\n

Una marca abarca muchas ideas, pensamientos, productos, servicios, valores, etc. Toda esa informaci\u00f3n se encuentra unida y consolidada en el Brand Building.<\/span>\u00a0<\/span><\/p>\n

Para obtener un buen Brand Building y <\/span>que a futuro sea una buena inversi\u00f3n, tenemos que tener claros conceptos como los elementos de marca, la visi\u00f3n a futuro, qu\u00e9 valores tenemos, c\u00f3mo queremos diferenciarnos del resto, conocer a la competencia y una larga lista de conceptos que nos ayudar\u00e1n en nuestro negocio.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Objetivos:<\/span><\/b>\u00a0<\/span><\/h2>\n
    \n
  • Conocer qu\u00e9 es el <\/span>Brand Building <\/span><\/i>y sus elementos<\/span>\u00a0<\/span><\/li>\n
  • Aprender qu\u00e9 es una plataforma de marca<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Diferenciar los atributos de marca<\/span>\u00a0<\/span><\/li>\n
    • Saber realizar un buen posicionamiento de marca<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

      \u00a0<\/span><\/p>\n

      \u00bfA qui\u00e9n va dirigido?<\/span><\/b>\u00a0<\/span><\/h2>\n

      Toda empresa que triunfa empez\u00f3 con un Brand Building en blanco. Ampliar la formaci\u00f3n en los aspectos m\u00e1s b\u00e1sicos, pero m\u00e1s importantes, de la empresa har\u00e1n que \u00e9sta se encuentre actualizada tanto en los aspectos internos como en los externos.<\/span>\u00a0<\/span><\/p>\n

      Poder aprender m\u00e1s acerca de conseguir un buen Brand Building har\u00e1 que se a\u00f1ada mayor reconocimiento a la empresa y, de esta forma, los beneficios puedan verse incrementados.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      \u00bfQu\u00e9 aprender\u00e1s en este seminario? \u00a0 Una marca abarca muchas ideas, pensamientos, productos, servicios, valores, etc. Toda esa informaci\u00f3n se encuentra unida y consolidada en el Brand Building.\u00a0 Para obtener un buen Brand Building y que a futuro sea una buena inversi\u00f3n, tenemos que tener claros conceptos como los elementos de marca, la visi\u00f3n a […]<\/p>\n","protected":false},"featured_media":1398,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-447","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"\n0X04 Brand Building - Territorio INESEM<\/title>\n<meta name=\"description\" content=\"Descubre el nuevo contenido sobre Brand Building de mano de Miguel \u00c1ngel Mart\u00edn de manera gratuita y online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/brand-building\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"0X04 Brand Building - Territorio INESEM\" \/>\n<meta property=\"og:description\" content=\"Descubre el nuevo contenido sobre Brand Building de mano de Miguel \u00c1ngel Mart\u00edn de manera gratuita y online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/brand-building\/\" \/>\n<meta property=\"og:site_name\" content=\"Territorio INESEM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InesemBusinessSchool\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T07:55:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inesem.es\/territorio-inesem\/wp-content\/uploads\/2023\/05\/web-Miguel-Angel-Martin.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@inesem\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/brand-building\/\",\"url\":\"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/brand-building\/\",\"name\":\"0X04 Brand Building - 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