{"id":890,"date":"2023-08-30T15:45:17","date_gmt":"2023-08-30T13:45:17","guid":{"rendered":"https:\/\/www.inesem.es\/territorio-inesem\/?post_type=product&#038;p=890"},"modified":"2025-06-02T09:51:07","modified_gmt":"2025-06-02T07:51:07","slug":"branding-en-la-industria-farmaceutica","status":"publish","type":"product","link":"https:\/\/www.inesem.es\/territorio-inesem\/webinars-podcast\/branding-en-la-industria-farmaceutica","title":{"rendered":"1&#215;02 Branding en la Industria Farmac\u00e9utica"},"content":{"rendered":"<h2><strong>\u00bfQu\u00e9 aprender\u00e1s en este seminario?<\/strong><\/h2>\n<p>El branding, o la gesti\u00f3n estrat\u00e9gica de una marca, es una disciplina que ha adquirido una importancia significativa en diversos sectores econ\u00f3micos. En un mercado donde los productos pueden ser t\u00e9cnicamente complejos y de alto riesgo para la salud, la identidad de la marca es un factor diferenciador clave. Las empresas farmac\u00e9uticas buscan transmitir mensajes claros y consistentes acerca de sus valores, compromiso con la salud y calidad de sus productos. Para lograrlo, desarrollan elementos visuales como logotipos, colores y dise\u00f1os de empaque que reflejen su enfoque en la excelencia cient\u00edfica y la atenci\u00f3n al paciente. Estos elementos visuales no solo brindan reconocimiento instant\u00e1neo, sino que tambi\u00e9n generan una sensaci\u00f3n de familiaridad y seguridad en los consumidores.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Objetivos:<\/strong><\/h2>\n<ul>\n<li>Conocer qu\u00e9 es el branding<\/li>\n<li>Identificar los pasos a seguir en un proceso de branding<\/li>\n<li>Analizar cada uno de los pasos en el proceso de branding adaptado al \u00e1rea de la industria farmac\u00e9utica<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfA qui\u00e9n va dirigido?<\/strong><\/h2>\n<p>A todas aquellas personas interesadas en construir y mantener una identidad, de forma que proporcione confianza en un contexto de salud y bienestar a trav\u00e9s de una comunicaci\u00f3n transparente, un compromiso con la calidad y la seguridad, y la participaci\u00f3n en iniciativas socialmente responsables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 aprender\u00e1s en este seminario? El branding, o la gesti\u00f3n estrat\u00e9gica de una marca, es una disciplina que ha adquirido una importancia significativa en diversos sectores econ\u00f3micos. En un mercado donde los productos pueden ser t\u00e9cnicamente complejos y de alto riesgo para la salud, la identidad de la marca es un factor diferenciador clave. Las [&hellip;]<\/p>\n","protected":false},"featured_media":1349,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":{"0":"post-890","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pasados","7":"desktop-align-center","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"purchasable","17":"product-type-webinar"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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