- Presentación
- Temario
- Metodología
- Titulación
Descripción
¿A quién va dirigido?
Objetivos
Salidas Profesionales
Temario
UNIT 1. GENERAL ASPECTS OF TOURISM
- Introduction
- Learning objectives
- Concept map
- - Concept of Tourism. Evolution of the concept of tourism
- - The tourism system. Parts or subsystems
- - The Tourism Market
- - Tourist demand
- - Guidelines for investigating travel demand
- - The tourist offer. Components of the tourist offer
- - Historical evolution of tourism. Situation and trends
- - Analysis of Tourism Supply and Demand: Destinations and Products
- - Analysis of International Tourism Supply and Demand: Destinations and Products
- - Motivation analysis
- Remember
- Self-assessment
UNIT 2. TYPES OF TOURISM
- Introduction
- Learning objectives
- Concept map
- - Sun and beach tourism
- - Nature tourism and active tourism
- - Cultural and religious tourism
- - Professional tourism
- - Social and health tourism
- Remember
- Self-assessment
UNIT 3. COMMUNICATION APPLIED TO TOURISM
- Introduction
- Learning objectives
- Concept map
- - Optimal communication in customer service
- - Communication Skills and Techniques
- - Problem-solving Communication
- - Analysis of characteristics of telephone and telematic communication
- Remember
- Self-assessment
UNIT 4. INTERNET AND TOURISM
- Introduction
- Learning objectives
- Concept map
- - Internet and tourism
- - Types of social networks
- - The current importance of social media
- - Prosumer
- - Valuable content
- - Viral Marketing
- - The Community Manager
- - Social Media Plan
- - Online Reputation
- Remember
- Self-assessment
UNIT 5. TOURISM MARKETING
- Introduction
- Learning objectives
- Concept map
- - Marketing Concept
- - Service Marketing
- - Market segmentation
- - The “target market”
- - The Marketing Mix
- - Elements and strategies
- - Marketing policies and guidelines
- - The Marketing Plan
- - Direct Marketing
- - Sales Promotion Strategy
- - Sales promotion
- - Gathering Customer Data and Building Databases
- - Techniques for Sales Promotion Analysis and Control
- - Decision Makers and Key Opinion Leaders
- - Merchandising
- Remember
- Self-assessment
UNIT 6. TRAVEL AGENCY
- Introduction
- Learning objectives
- Concept map
- - Organization of daily operations
- - Reservation Management: Request, Confirmation, Payment and Cancellations
- - Reservation File Management
- - Travel documentation: issuance and delivery to the client
- - Practical Case
- Remember
- Self-assessment
UNIT 7. QUALITY MANAGEMENT IN THE TOURISM FIELD
- Introduction
- Learning objectives
- Concept map
- - Quality organization
- - Process management in hospitality and tourism
- - Production and service processes
- - Supervision and Assessment of the Process and Product or Service
- - Data management
- - Evaluating Results
- - Improvement proposals
- Remember
- Self-assessment
Metodología
EDUCA LXP se basa en 6 pilares
Titulación

INESEM Business School se ocupa también de la gestión de la Apostilla de la Haya, previa demanda del estudiante. Este sello garantiza la autenticidad de la firma del título en los 113 países suscritos al Convenio de la Haya sin necesidad de otra autenticación. El coste de esta gestión es de 65 euros. Si deseas más información contacta con nosotros en el 958 050 205 y resolveremos todas tus dudas.
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Course in Tourism