- Presentación
- Temario
- Metodología
- Titulación
Descripción
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Objetivos
Salidas Profesionales
Temario
UNIT 1. THE BASES OF STRATEGIC MANAGEMENT
- Introduction to business strategy
- Strategic thinking
- Essential aspects of the strategy
- Types of strategies
- Responsibility for strategic decisions
- Company performance, value creation
- Errors in strategic decision making
UNIT 2. STRATEGIC PLANNING PROCESS
- Vision, mission and business values
- Outline of the strategic process
- Organization and planning levels of the strategic decision
- Strategic business units
UNIT 3. STRATEGIC ANALYSIS OF THE COMPANY
- Concept and typology of the environment
- Analysis of the general PEST/EL environment
- Analysis of the specific environment
- PORTER analysis
- Degree of rivalry existing between competitors
- Threat of substitute products
- Bargaining power of customers
- Bargaining power of suppliers
UNIT 4. INTERNAL DIAGNOSIS OF THE COMPANY
- Internal Company Analysis
- Capabilities to obtain a competitive advantage
- Diagnosis of strategic capacity
- The strategic profile of the company
- SWOT analysis
- Product portfolio matrices as strategic analysis models
- BCG or growth-market share matrix
- General Electric-McKinsey Matrix or competitive position-attractiveness of the sector
- ADL or competitive position-maturity matrix of the sector
UNIT 5. THE PROPOSED STRATEGY
- Generation of strategic options
- Strategy formulation and selection
- Strategy selection and evaluation criteria
UNIT 6. IMPLEMENTATION AND STRATEGIC CONTROL
- Implementation of the strategy
- New organizational design
- Resource availability
- Control and evaluation of results
- Beginning of corrective adjustments
- Balanced Scorecard
Metodología
EDUCA LXP se basa en 6 pilares
Titulación

INESEM Business School se ocupa también de la gestión de la Apostilla de la Haya, previa demanda del estudiante. Este sello garantiza la autenticidad de la firma del título en los 113 países suscritos al Convenio de la Haya sin necesidad de otra autenticación. El coste de esta gestión es de 65 euros. Si deseas más información contacta con nosotros en el 958 050 205 y resolveremos todas tus dudas.
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Course in Strategic Management: Fundamentals, Planning, Analysis and Implementation